Air France (launching flights between Seattle and Paris this weekend) is rolling out a cute campaign focusing not on its business or first class amenities – but on what it gives to economy pass passengers.
And what other airlines don’t.
Noting that ‘budget’ carriers offer low prices but minimal amenities, the “Take a Chance or Fly Air France” campaign touts the fact that economy class passengers on Air France pay low prices but also get amenities such as in-flight entertainment, warm meals, and champagne.
To make the point, Air France has made up give-away boxes containing items that may be useful to passengers flying economy class on other airlines:
- 5 foot scroll of Sudoku puzzles for flights without free entertainment
- Scratch-and-sniff boeuf bourguignon meal patch for flights without free hot meals and;
- Champagne gummies for flights without free champagne
The boxes will be given away via a vending machine at an event at The Grove shopping center in Los Angeles on March 24 (with a few golden tickets good for two round-trip tickets on Air France in the mix), but the rest of us can enter to win a box of goodies by entering an online sweepstakes.