Museums

Fun updates for Seattle’s MOPOP Museum

For anyone who loves music, science fiction & fantasy and pop culture in any form, then a stop at Seattle’s Museum of Pop Culture – MOPOP – should be on the ‘go here’ list.

The museum is celebrating its 25th anniversary this year. It’s had a myriad of transformations since it first opened at Seattle Center as the Experience Music Project (EMP). And we still get a kick out of walking by the curvilinear building that architect Frank Gehry said was inspired by a broken guitar.

We love stepping inside, too, to see what’s new. And to make sure that our favorite objects and areas, such as the Guitar Gallery and the Jimi Hendrix exhibit, are still around.

There are plenty of new things happening at MOPOP as it turns 25, too.

MOPOP’s refreshed restaurant and lounge

It’s nice when a great museum has a restaurant and/or lounge that invites locals and visitors to stop by even if they aren’t touring any exhibitions.

And MOPOP’s reimagined Culture Kitchen and its new upstairs bar (The Lounge) look promising on that front.

The refreshed menu focuses on Pacific Northwest ingredients and regional partnerships, while the specialty cocktail list includes the MOPOP25 (vodka, Douglas fir jelly syrup and prosecco) and the Velvet Underground (Heritage Elk Rider Whiskey, dry vermouth and chocolate bitters).

Mini Jimi Hendrix LEGO set

LEGO fan? Jimi Hendrix fan? MOPOP has a treat for you.

Microsoft co-founder Paul Allen founded what is now MOPOP as the Experience Music Project (EMP), although he wanted to call it The Jimi Hendrix Museum, as an homage to the Seattle native who was his favorite musician.

While the focus and mission of the museum have morphed and expanded over 25 years (haven’t you?), the museum is still home to the world’s largest collection of Jimi Hendrix memorabilia. A small portion of that collection is on display at any one time.

But now there’s a limited edition Mini Jimi Hendrix LEGO set that visitors can take home.

Created by MOPOP, Authentic Hendrix, and Most Incredible, this 255-piece LEGO set is available for sale (while supplies last) for $150 in the MOPOP gift shop.

Smells like… MOPOP

MOPOP is also launching a bespoke fragrance.

Created in collaboration with Generation by Osmo, MOPO says Electric Harmony is the world’s first custom fragrance for a museum created using olfactory intelligence (OI), an AI-powered technology.

MOPOP’s fragrance “evokes tranquility, connection, and innovation” and seamlessly blends “the rhythmic and melodic elements of music with the electric energy of contemporary sounds,” said MOPOP CEO Michele Y. Smith.

But how did Generation by Osmo use AI-powered technology and traditional perfume creation methods to make the MOPOP fragrance?

According to Christophe Laudamiel, Generation’s Master Perfumer, an image of MOPOP’s iconic and gigantic classical and electric guitar sculpture, created by the artist Trimpin, was fed into the olfactory intelligent (OI) platform.

The platform then designed a scent structure that the museum chose as a starting point.

“I refined it to make it more like an electric guitar and gave it some very modern and unique diffusive vibrations for the nose and positive brightness and polished the back of the fragrance with elegant woods found in guitar making,” said Laudamiel, “I gave it a bit of mystery with natural oud as well,” he said.

The final product is sold in a bottle inspired by the coloring of the museum’s Frank Gehry-designed building and includes lemon oil and linden blossom, rum extract, oud oil and yes, some patchouli oil. It can be worn by “anyone who wants to bring the MOPOP experience home with them,” said MOPOP CEO Smith.

How much does it cost to go to the zoo, the museum or aquarium? It can depend.

Airline-style dynamic pricing has landed at zoos, museums, aquariums and other attractions.

So it can be difficult to tell what the ticket price will be on the day you want to pop by.

My latest story for NBC News Online looks at some of the pros and cons of static, variable, plan-ahead and dynamic pricing at attractions.

Here’s a link to the story: “Welcome to the zoo. That’ll be $47 today. Ask again tomorrow,” which is also posted below.

How much will it cost to visit a museum, zoo or aquarium this summer?

The answer, increasingly, is: It depends.

John Linehan can rattle off almost two dozen factors that Zoo New England’s dynamic pricing contractor, Digonex, uses to recommend what to charge guests.

“It’s complicated,” said Linehan, president and CEO of the operator of two zoos in eastern Massachusetts.

Before adopting dynamic pricing, the organization was changing prices seasonally and increasing entry rates little by little. “As we watched that pattern, we were afraid some families were going to get priced out,” he said of the earlier approach. “I’m a father of four and I know what it is like.”

Now, Zoo New England’s system provides cheaper rates for tickets purchased far in advance. That, coupled with the zoo’s participation in the Mass Cultural Council’s discounted admissions program for low-income and working families, “puts some control back in the consumer’s hands,” Linehan said.

The zoo is one of many attractions embracing pricing systems that were earlier pioneered by airlines, ride-hailing apps and theme parks. While these practices allow operators to lower prices when demand is soft, they also enable the reverse, threatening to squeeze consumers who are increasingly trimming their summer travel budgets.

Before the pandemic, less than 1% of attractions surveyed by Arival, a tourism market research and events firm, used variable or dynamic pricing. Today, 17% use variable pricing, in which entry fees are adjusted based on predictable factors such as the day of the week or the season, Arival said. And 6% use dynamic pricing, in which historical and real-time data on weather, staffing, demand patterns and more influence rates.

The changes come as barely half of U.S. museums, zoos, science centers and similar institutions have fully recovered to their pre-Covid attendance levels, according to the American Alliance of Museums. That has led many to pursue novel ways of filling budget gaps and offsetting cost increases.

“There’s a saying: ‘No margin, no mission,’” Linehan said, “and we charge what we need to make ends meet while delivering on our mission.”

How much are prices going up?

Entry costs are climbing even at attractions that aren’t using price-setting technology. The broad “admissions” category in the federal government’s Consumer Price Index, which includes museum fees alongside sports and concert tickets, climbed 3.9% in May from the year before, well above the annual 2.4% inflation rate.

In 2024, the nonprofit Monterey Bay Aquarium raised adult ticket prices from $59.95 to $65 and recently upped its membership rate, which includes year-round admission, from $95 to $125. “Gate admission from ticket sales funds the core operation of the aquarium,” a spokesperson said.

While the Denver Art Museum has no plans to test dynamic pricing, it raised admissions fees last fall, three years after a $175 million renovation and a survey of ticket prices elsewhere, a spokesperson said. Entry costs went from $18 to $22 for Colorado residents and from $22 to $27 for out-of-state visitors. Prices rise on weekends and during busy times, to $25 and $30 for in- and out-of-state visitors, respectively. Guests under age 19 always get in free thanks to a sponsored program.

Like many attractions, the art museum posts these prices on its website. But many attractions’ publicly listed ticket prices are liable to fluctuate. The Seattle Aquarium — which raised its price ranges last summer by about $10 ahead of the opening of a new ocean pavilion — also uses Digonex’s algorithmic recommendations.

During the week of June 8, for example, the aquarium’s online visit planner, which displays the relative ticket availability for each day, offered out-of-state adult admissions as low as $37.95 for dates later in the month and as much as $46.95 for walk-in tickets that week. In addition to booking in advance, there are more than half a dozen other discounts available to certain guests, including seniors and tribal and military members, a spokesperson noted.

How will you know what a ticket costs?

At many attractions, however, admission fees aren’t even provided until a guest enters the specific day and time they want to visit — making it difficult to know that lower prices may be available at another time.

“Some attractions are doing a daily analysis of their bookings over the next several days or weeks and making adjustments” to prices continuously, said Arival CEO Douglas Quinby. Prices might rise quietly on a day when slots are filling up and dip when tickets don’t seem to be moving, he said.

Digonex, which says it provides automated dynamic pricing services to more than 70 attractions worldwide, offers recommendations as frequently as daily. It’s up to clients to decide how and whether to implement them, a spokesperson said. Each algorithm is tailored to organizations’ goals and can account for everything from weather to capacity constraints and even Google Analytics search patterns.

Data-driven pricing can be “a financial win for both the public and the museum,” said Elizabeth Merritt, vice president of strategic foresight at the American Alliance of Museums. It can reduce overcrowding, she said, while steering budget-minded guests toward dates that are both cheaper and less busy.

But steeper prices during peak periods and for short-notice visits could rankle guests — who may see anything less than a top-notch experience as a rip-off, said Stephen Pratt, a professor at the University of Central Florida’s Rosen College of Hospitality Management who studies tourism.

“Because of the higher prices, you want an experience that’s really great,” he said, transforming a low-key day at the zoo into a big-ticket, high-stakes outing. “You’ve invested this money into family time, into creating memories, and you don’t want any service mishaps.”

That could raise the risk of blowback at many attractions, especially those grappling with Trump administration cuts this summer. Some historic sites and national parks have already warned that their operations are under pressure.

What’s next?

Consumers should expect more price complexity to come. Arival said 16% of attractions ranked implementing dynamic pricing as a top priority for 2025-26. Among large attractions serving at least half a million guests annually, 37% are prioritizing dynamic pricing, up from the 12% that use it currently.

For visitors, that could mean hunting harder for cheaper tickets. While many museums are free year-round, others provide lower rates for off-season visits and those booked in advance. It’s also common to reduce or waive fees on certain days or hours, and many kids and seniors can often get discounted entry.

“It may take a bit of research,” said Quinby, “but it’s still possible to find a good deal.”

Here are a few other ways to keep admissions costs low:

Ways to save on museum tickets:

  • Ask your local library. Many have museum passes that cardholders can check out.
  • Bundling programs such as CityPassGetOutPassGo City, and others allow visitors to save money on admissions to a range of attractions.
  • Bank of America’s Museums on Us program offers cardholders free entry to many institutions during the first full weekend of each month.
  • For the past decade, Museums for All has been providing free or reduced entry at more 1,400 U.S. museums and attractions to anyone receiving SNAP food assistance benefits.
  • And each summer, the Blue Star Museums program offers museum discounts to actively serving military personnel and their families.

New reasons to visit the National Air & Space Museum

The Smithsonian’s National Air & Space Museum in Washington, D.C. has been undergoing a major renovation since 2018, with a completion date set for July 1, 2026, the museum’s 50th anniversary.

In the meantime, fresh new galleries and exhibitions are opening in phases.

Five new exhibitions, the Lockheed Martin IMAX Theater and the museum’s redesigned entrance on Jefferson Drive along the National Mall will open Monday, July 28.

The museum will bring back thousands of artifacts that have been in storage and debut many new ones.

Free timed-entry passes will still be required to visit the museum. And passes for the July 28 opening and beyond will be available on the museum’s website starting June 13.

Here are the galleries that will be opening this year on June 28, 2025 and next year on July 1, 2026, with links to descriptions of the upgrades and key artifacts to be featured.

We’re looking forward to seeing some favorites, including Amelia Earhart’s Lockheed 5B Vega (above) in which she set two records, and the Spirit of St. Louis, below.

Boeing Milestones of Flight Hall

Futures in Space

Barron Hilton Pioneers of Flight

World War I: The Birth of Military Aviation

Allan and Shelley Holt Innovations Gallery

Galleries opening July 1, 2026:

Textron How Things Fly

At Home in Space

RTX Living in the Space Age Hall

Jay I. Kislak World War II in the Air

Modern Military Aviation

U.S. National Science Foundation Discovering Our Universe

Flight and the Arts Center

(Images courtesy of the National Air and Space Museum)

Watch out for the dinosaur at IND Airport

A 33-foot-long Tyrannosaurus Rex is currently towering over passengers and visitors in the pre-security Civic Plaza at Indianapolis International Airport (IND).

Bucky the T. rex, as he’s known, will be onsite at IND until April 11 to help celebrate the 100th birthday of the Children’s Museum of Indianapolis, which is the world’s largest children’s museum.

While the airport’s dino is a replica, visitors can see the real Bucky T. rex fossil on permanent display at The Children’s Museum, which actively digs for, prepares, and displays unique and one-of-a-kind dinosaur fossils.

The Children’s Museum offers a cool Dinosphere experience and this week is also debuting a 110-foot-tall Centennial Ferris wheel, making this museum even more of a must-see destination for kids and adults than ever.

Bonus: earlier this week, while the festivities for Bucky the T. rex were underway at IND Airport, Rex, the official mascot of the Children’s Museum of Indianapolis, practiced the journey through the airport.

Good work, Rex!

Take a free museum tour at SFO Airport

Arriving early for a flight or spending a long layover at San Francisco International Airport (SFO) can be a treat because SFO is one of the few US airports with an official museum program.

At any one time, the airport’s SFO Museum hosts up to a dozen temporary exhibitions and keeps an eye on a vast public art collection.

(The Author & Her Story– Jason Jägel – Courtesy SFO Museum)

Occasionally, the SFO Museum staff offers public tours of its exhibitions.

And starting April 8, the museum is offering free weekly public tours of its exhibition, “Rosie the Riveter: Womanpower in Wartime”, which is located post-security in Harvey Milk Terminal 1.

The exhibition tells the story of Rosie the Riveter and the great accomplishments made by women in the World War II workforce.

The exhibit features a treasure-trove of related objects, including uniforms, welding masks, ID badges, images, and period music.

Tours begin April 8, 2025, and run every Tuesday until the exhibition closes on May 11, 2025.

Sign up for a tour here.