From here on there will be no missing the advertising at Denver International Airport.
On Wednesday, April 3, the airport unveiled four, 26-foot diagonal digital video towers from Clear Channel in the Jeppesen Terminal. For now, these are the largest such displays at any airport in the country.
The airport hopes to reap $95 million in advertising from the video towers over the next ten years.
Airport officials say that non-airline revenue will ultimately benefit travelers because it lowers the fees the airport will have to charge airlines and some of the savings may be passed along to travelers in the form increased flight service and lower fares.
In addition to the four giant LED video towers, the plan is to install more big (but not AS big) LCD screens throughout the airport.
Here’s a video that shows what you’ll see.