livery

JetBlue’s new livery honors Puerto Rico

JetBlue unveils a new special livery dedicated to Puerto Rico and people of Puerto Rican descent.

The Airbus 320 aircraft – tail N779JB – is named “Bluericua” and blends JetBlue’s brand with the affectionate name for people of Puerto Rican descent.

The airline says this custom-designed livery is inspired by JetBlue’s admiration for Puerto Rico’s dynamic culture, stunning beauty and the passionate spirit of its community.

It also is one way JetBlue is reaffirming its committment to Puerto Rico and a way for the carrier to remind people to consider Puerto Rico for their next vacation – or to consider a trip home.

JetBlue got help on the Bluericua design from JetBlue crewmembers based in San Juan, Aguadilla and Ponce, Puerto Rico. They identified key cultural symbols to help promote Puerto Rico as Bluericua travels around.

First up: vibrant shade of blue – the brightest JetBlue has used in its fleet, in keeping with the vibrancy of the island.

Layered on that backdrop is the iconic Puerto Rican skyline near El Morro, where seven kites are being flown, representing seven symbols of the island’s culture that include:

  • A Single Star, as inspired by the Puerto Rican flag
  • A Hexagon Kite, in the traditional “chiringa” style for Puerto Rico
  • Dominoes, the ever-present game at gatherings, with the double 6 being the highest tile
  • A Coqui, the singing tree frog and the unofficial symbol of Puerto Rico
  • A Hibiscus, the national flower of Puerto Rico
  • An Iguaca, the parrot found exclusively in El Yunque National Forest
  • and a Tambourine, to celebrate the importance and popularity of music in Puerto Rican culture

Bluericua’s kites start out at the Puerto Rican skyline and “fly” in unison toward the aircraft’s tail fin, to evoke, says JetBlue “feelings of being carefree and happy – all emotions that a trip to Puerto Rico can deliver.”

(Photos courtesy JetBlue)

 

500 kids color a new livery for a Korean Air plane

On Saturday morning, 500 lucky kids (and their parents) poured into a Korean Air hangar in Seoul, Korea to help color a giant picture that will soon wrap one of the airline’s Boeing 777-200 planes.

Korean Air livery design - photo Harriet Baskas

Map of the design to be colored by children – photo Harriet Baskas

The event marks the 10th anniversary of a competitive drawing contest in which one child’s drawing is usually chosen to adorn a plane. This year, however, the airline commissioned its own design and created a festival where children worked together in teams to color and paint sections of the 64 X 40-foot image that were then put together to form one colorful whole.

Korean Air livery

Here are some more snaps from the day, which included live music, a magician, crafts activities and a chance to tour a 787 plane.

Korean Air coloring event

 

Participants in Korean Air kids coloring festival

 

Korean Air coloring event

Putting all the pieces together

 

Korean Air art

Finished artwork – courtesy Korean Air

 

My attendance at the children’s coloring festival in Seoul is courtesy of Korean Air and kicks off a week of touring some of the carrier’s operations throughout the country. Stay tuned for more images and stories from my visit.

Alaska Airline’s new Russell Wilson plane

Football season is starting and Seattle-based Alaska Airlines has unveiled a plane bearing a fresh image of Seattle Seahawks quarterback Russell Wilson.

 

The Boeing 737-800 has Wilson‘s tagline, “Dream Big. Fly High,” above the door.

In celebration of the Seahawks season opener against the Denver Broncos this Sunday, passengers flying on the plane to Denver on Friday, Sept. 7, will be treated to a tailgate party with food, a live DJ and a photo-booth. 

Better yet, during the football season, Alaska Airlines will once again be granted early boarding privileges to passengers wearing a Russell Wilson jersey (#3) on all Seattle-departing flights.

 

 

Airbus delivers 10,000th aircraft. Singapore Airlines got it.

10000th-airbus-plane

Courtesy Airbus

I was in Toulouse, France last week for my first visit the Airbus factory and the celebrations surrounding the delivery of the company’s 10,000 aircraft, which just happened to be Singapore Airline’s sixth Airbus A350-900 – and the plane the carrier will use to launch non-stop flights between Singapore and San Francisco next week.

Here are some snaps from the adventure. More details later as I put together a fact-filled slide-show on this event for CNBC.

sign-for-plane-delivery

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EVE-1236

Cake celebrating the delivery of the 10,000th plane by Airbus. Photo: Harriet Baskas

Cake celebrating the delivery of the 10,000th plane by Airbus. Photo: Harriet Baskas

Sadly, I couldn’t fly on the delivery flight to Singapore from Toulouse, but I did show up to wave goodbye…

plane-on-the-runway-to-take-off