Emirates is the official airline global airline partner of the NBA – the National Basketball Association – and is the inaugural partner of the Emirates NBA Cup.
To celebrate the 2024-25 NBA season, the carrier has painted one of its A-380s with an NBA-themed livery featuring a blue fuselage with an NBA logo.
The Emirates lettering, which is usually gold, is red on this aircraft and there’s a basketball bouncing between the NBA logo and the Emirates logo.
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The Emirates NBA logo plane will be flying from November 1 through December 17 to 14 destinations in the US and Canada, coinciding with the schedule of the NBA Cup. In addition to the logo on the outside, there will be NBA-inspired touches inside the plane, including co-branded headrests, drinks served on specially designed coasters and courtside-themed menus.
Basketball fans will also be able to watch select Emirates NBA Cup games live on Sport24 on ice, Emirates’ inflight entertainment system.
If you’ve got access to an Emirates lounge, you’ll also be able to enjoy an NBA-themed menu in the lounge in Dubai, New York JFK, San Francisco, Los Angeles and Boston.
Basketball fans can also get a limited edition replica aircraft model sporting the newly rolled-out livery at the Emirates Official Store.
The 2024 Emirates NBA Cup tips off on Tuesday, November 12. You can check the schedule of games here.