Alaska Airlines

Kraken fan? (Or have the t-shirt?) Wear it and get priority boarding on Alaska Airlines

Folks in Seattle are pretty darn excited that there’s now a professional hockey team in town.

And so is Alaska Airlines, the hometown airline that’s also the official airline of the Kraken.

To celebrate the ice hockey season, Alaska Airlines is offering priority boarding out of Seattle, Everett, or Palm Springs to anyone wearing a Seattle Kraken or Coachella Valley Firebird jersey. (The Firebirds are a new professional ice hockey expansion team of the Seattle Kraken.)

That means anyone sporting a Kraken or Firebirds hockey jersey will be able to board following group B.

The offer stands for passengers Kraken and Firebirds gear-wearing fans on all Alaska Airines flights departing from the Seattle-Tacoma International Airport (SEA), Paine Field (PAE), and Palm Springs International Airport (PSP).

Don’t have the gear just yet? We suspect you’ll find shops at these airports selling the gear. Let us know what you find.

Alaska Airlines’ new Star Wars-themed airplane

 Alaska Airlines made good use of May the Fourth – Star Wars Day – to unveil a new Star Wars-themed aircraft.

The plane has the iconic Millennium Falcon emblazoned on the tail chased by TIE fighters and is a tie-in with Star WarsGalaxy’s Edge, the newest land of adventure at Disneyland park.

The plane, with a tail number of N538AS, has the Star WarsGalaxy’s Edge and Disneyland Resort logos in the center of the fuselage. And you’ll see porgs, the cute avian creatures that lived on Luke Skywalker’s remote island, on both winglets. Another porg is at the boarding door.

Here’s a cool video showing the plane being painted.

To make this happen, it took 228 gallons of paint applied during 540 work hours over 27 days.

(All photos and video courtesy Alaska Airlines)

Airlines, airports mark May the Fourth

If you are flying across the country, or to a galaxy far, far away, on Alaska Airlines on Wednesday, May 4th, be sure to wear your favorite Star Wars clothing.

Alaska Airlines also just showed off a new Star Wars/Disneyland livery.

We know other airlines and many airports also celebrate May the Fourth, so check back here for additions throughout the day. And let us know what we’ve missed.

Here is one of our favorites from last year’s May the Fourth airport celebrations

Alaska Airlines’ subscription Flight Pass

If you fly a lot between cities in California, Nevada, and Arizona, Alaska Airlines has a deal for you.

Today Alaska Airlines is launching a new product called Flight Pass that is a subscription round-trip flight plan program for destinations across California, Nevada, and Arizona.

Prices start at just $49/month. 

Here’s how it works:

At, you can select one of six plans. Subscriptions last for a minimum of 12 months and flights can only be used by the person subscribing. Charges will be made to your credit card each month.

The program has two tiers: Flight Pass and Flight Pass Pro. And there are three package options within each tier. The Flight Pass program requires a booking be made 14 days in advance; the Flight Pass Pro program allows booking up to the time of departure.

Alaska says most flights in the Flight Pass zone are included in the subscription for a fare of $0.01, plus taxes and fees of about $14.60. But the carrier also notes that some flights may require a higher premium access fare. They don’t say which flights those are.

The Alaska Flight Pass program:

Pay $49/month and you’ll get one roundtrip flight every two months. Booking must be made 14 days in advance.

For $99/month, you’ll get one roundtrip flight every month. Booking must be made 14 days in advance.

Pay $189/month and you’ll be able to take two roundtrip flights each month. Booking must be made 14 days in advance.

The Alaska Airlines Flight Pass Pro program:

Pay $199/month and get one roundtrip flight every 2 months. Book any time up to departure.

Pay $299/month and get one roundtrip flight monthly. Book any time up to departure.

Pay $749/month and get two roundtrips monthly. Book any time up to departure.

Each month, Alaska Airlines will put flight credits into your account redeemable for round-trip tickets. The credits have a time limit for use and expire once your next batch of credits is deposited into your account. But, you don’t have to travel before your credit expires; you just need to make sure to redeem the credits for travel you will take within 90 days.

You can read more details of the program here. But keep in mind that Flight Pass credits can be redeemed for travel only on nonstop Alaska Airlines, Horizon Air, or SkyWest flights within California and between California and Nevada or Arizona. Flights may be operated by Alaska Airlines, Horizon Air, or SkyWest Airlines, but no connections are permitted and roundtrips must be between two airports; no open-jaw itineraries.

Why do this now?

A lot of people are just easing back into travel. So it may seem odd to introduce a subscription program that commits the plan purchaser to a flight every month or every other month.

But Alex Corey, Alaska Airlines’ Managing Director of Business Development and Products said “We’re seeing signs that demand is recovering very quickly and we think this is a good time to launch a product like this.”

And what about travelers who live outside of the cities covered by the Flight Pass program like say, the carrier’s home state of Washington? Maybe they’d like a flight pass too. “We will explore that based on customer feedback after this initial launch,” said Corey. So stand by.

Visting the North Pole with Alaska Airlines’ Fantasy Flight

On Friday, Spokane International Airport (GEG) looks innocent enough. What with all the poinsettia trees and other holiday decorations.

But by Saturday afternoon the lobby is filled with elves waiting for the arrival of several busloads of deserving kids who have received invitations from Santa and Mrs. Claus to visit them at the North Pole.

Here’s a link to the story we wrote for the Alaska Airlines blog:

Elves, Toys, and a Holiday-Themed Plane: How Alaska Delivered an Unforgettable North Pole Adventure for Kids this Year.

For the past 25 years, the Spokane Fantasy Flight has been treating about 60 at-risk kids from the community to a magical holiday day that includes a flight on an airplane, a visit to a hangar transformed into the North Pole, and lots and lots of gifts. Alaska Airlines has been providing the airplane for the event for the past 14 years, and this year I got to go along.

Before anyone could board the flight, they had to go through airport security.

And the TSA team at GEG was nice enough to set aside a dedicated lane just for the North Pole flight passengers.

Then it was time to board the flight.

Alaska Airlines had brought in the brand new Starbucks “Merrier Together” and soon we were taking off for the North Pole, where there was unlimited candy and ice cream, lots of fun activities, and, of course, Santa.

We can’t show you the rest of the North Pole because we don’t want to ruin Christmas. But suffice it to say it is indeed a very magical place.