Safety videos

See Alaska Airlines’ new safety dance & buy the airline’s holiday sweater for a good cause

Airlines aren’t messing around when they say “Wear a mask. Or else.”

So far, Delta Air Lines has banned more than 700 passengers who refuse to mask up. And Alaska Airlines has banned 219 flyers under the airline’s “No Mask, No Travel” policy.

Now, to help get their point across about masks, Alaska Airlines has a safety dance video.

Alaska Airline’s “Safety Dance” video was directed by Warren Fu. He’s known for his work with artists such as Dua Lipa, The Weeknd, Daft Punk. and HAIM. The video was choreographed by Anna Matuszewski, who is known for her work with Macklemore.

Even better, the people dancing in the video are real Alaska Airlines employees.

Buy an ugly Alaska Airlines holiday sweater for a good cause

For the past few years, anyone wearing a holiday sweater was treated to priority boarding on Alaska Airlines flights on National Ugly Sweater Day.

National Ugly Sweater Day is December 18th this year. But Alaska Airlines won’t be offering early boarding for holiday sweater-wearers due to social distancing guidelines.

Instead, Alaska Airlines is inviting sweater fans to purchase their own Alaska Airlines-branded ugly sweater for $30 each, with the proceeds going to provide holiday meals for those in need.

Funds will be donated to United Way’s Ride United Last-Mile Delivery initiative, which partners local United Ways with DoorDash and its “Dashers” (drivers) to deliver food from local food banks, food pantries and other distribution points to senior citizens, low income families and those who can’t leave home.

The sweaters are for sale on Alaska Airlines’ company store website, where you’ll also find fun gifts such as Luly Yang socks and holiday ornaments, such as tiny little ugly sweaters.

Watch Air New Zealand’s new domestic safety video

Oh what we’d give to be on an airplane watching a safety video right now.

Better yet, one of the charming and quirky safety videos that Air New Zealand puts together.

With borders closed due to COVID-19, most long-haul flights to and from New Zealand have been grounded and international visitors are staying home.

So Air New Zealand teamed up with Tourism New Zealand for this new safety video being shown now on domestic flights.

In the video we see various destinations across New Zealand vying to be named the 8th Wonder of the World.  And, of course, we see the important safety instructions for flyers.

“The video assists in supporting the recovery of international tourism once borders reopen, ” says Air New Zealand Chief Customer and Sales Officer Leanne Geraghty. “We know the decision-making process for visitors to come to New Zealand will be different into the future – so we need to be building the appeal and desire now in international markets in anticipation of borders reopening. It’s important to keep New Zealand as a visitor destination top of mind.” 

Take a look and let us know what you think. We’ve also added some of our favorite ANZ safety videos and TV commercials from the past.

Qantas has a fun new safety video

Qantas Airways is celebrating its 100th anniversary with some classic throwback action.

First up is this new in-flight safety video featuring ‘80s mullets, ‘70s moustaches, 1940s flying boats and 1920s propeller aircraft.

The safety video briefing features modern-day Qantas crew members in carefully recreated historical settings onboard aircraft and in airport terminals.

Qantas has also put together an exhibition showcasing the past, present and future of the airline, with artifacts, life-sized replicas and interactive installations.

The exhibition will be touring Australia for the next year, but here are a couple of highlights that seem pretty cool.

This is a replica of a Qantas 747 First Class Lounge from the 1970s.

Qantas original B747 1970s Lounge

And this is one of the scrapbooks that belonged to Qantas co-founder Fergus McMaster.

Air New Zealand has a cool new safety video

Air New Zealand has a new in-flight safety video – Air All Blacks – which celebrates and supports the All Blacks rugby team. And, of course, shares important in-flight safety information.

Team members and staff, as well as a celebrity or two, are featured alongside crew members in the video, which takes place in the headquarters of an imaginary new airline – Air All Blacks – right when ideas for the airline’s first safety video are being discussed.    

The release of Air All Blacks marks the ten-year anniversary of the airline’s groundbreaking and unique take on safety videos.

Here are few of our favorites:

Spider-Man & friends appear in United Airlines safety video

Spider-Man weaves through United Airlines’ newest safety video

Spider-Man poses with United Airlines employees who appear in the new safety demonstration video – courtesy United Airlines

F

For a story on USA TODAY, I was invited to be on set during part of the filming for United Airlines’ new safety demonstration video featuring Spider-Man – and friends.

Here’s the story, And the video.

“Spider-Man: Far From Home” won’t be in movie theaters until July 2 but, starting today, fans of the webbed wonder (and of hidden film references known as Easter eggs) will be able to see Spider-Man in action in United Airlines’ newest inflight safety demonstration video.

United Airlines, Sony and Marvel worked together to weave the Federal Aviation Administration’s required safety instructions into a fast-paced, short (4:44) film starring Spider-Man, a trio of villains, and some of Spider-Man’s friends.

“We’ve kept the worlds of Spider-Man and United safety separate, but together,” said Daniel Cuellar, Director of Global Advertising for United, “Crew members, as always, are doing the demos and giving instructions, but there’s an underlying fun Spider-Man aspect to it.”

And some cool special effects.

“That’s the benefit of partnering with Sony,” said United’s Vice President of Marketing, Mark Krolick. “We were able to make this safety video with movie theater-style production and effects. It’s not something we usually have the opportunity to do and I think our customers will appreciate the higher production value.”

And, United hopes, pay attention in a world where airlines try to out-do each other with engaging safety videos.

“There is plenty of evidence that learning is more effective when there is play and fun involved, and these videos follow a trend of gamification and entertainment of information,” said Sabrina Habib, a professor of Visual Communications at the University of South Carolina.

Spoiler alert: here’s the plot of United’s new Spider-Man-themed safety video

On the set during filming of the United Airlines new safety video. Photo Harriet Baskas

In United’s new safety video, villains cause trouble at the corner store owned by Mr. Delmar (played by Hemky Madera). Spider-Man happens to be nearby and springs into action. He chases the goons into a movie theater, to a park fountain, and down a dark alley; captures them all; and leaves them neatly wrapped up in a web with a handwritten note for the authorities that says “All Yours! Gotta Fly. Spider-Man.”  

If you pay attention, you’ll notice a framed photo of the late comic book writer and Marvel super hero creator Stan Lee in the store. That’s Spider-Man movie character Eugene “Flash” Thompson (played by Toni Revolori) helping to demonstrate safety instructions about putting electronic devices into airplane mode.

And, while you may not know who they are, some of the extras in the video are people who bid their MileagePlus miles for a chance to be part of the project.

There’s more:

Spider-Man’s alter ego, Peter Parker, has a best friend, Ned (played by Jacob Batalon) who is in-line outside a movie theater when Spider-Man streaks by chasing a goon into the theater. They race by a man walking down the sidewalk, played by none other than United Airlines’ CEO Oscar Munoz.

“Wow, that must be some good movie,” says man-on-the street Munoz

“Yeah, I hear the best friend’s hilarious,” replies Ned.

During filming of the street scene outside the classic Palace Theatre in downtown Los Angeles this past January, Munoz was having fun bantering with the production crew and was patient and good-natured about the multiple takes.

Off the set, there was an upcoming earnings report and the impact the partial government shutdown was having on the airline industry to think about, but Munoz felt taking time to do this safety video cameo was important.

Besides being fun for him to do, “It brings an awareness that while United is incredibly serious about issues of safety and operational reliability,” said Munoz, “Were are the also the ‘The Friendly Skies’ and we want to be friendly and fun. I think this gives us that narrative.”

United CEO Oscar Munoz, Spider-Man and Jacob Batalon (‘Ned’). Photo_Harriet Baskas

How did United Airlines rope Spider-Man into a safety video appearance?

United is not only an official airline sponsor for the new Spider-Man movie; one of its airplanes has a cameo in the film.

In “Spider-Man: Far From Home.” Peter Parker and his high school classmates go on a class trip to Europe, stopping in London, Venice, Prague and a few other places. United flew a 777-200, retrofitted with the Polaris business cabin, to London for a week of shooting.

“There are lots of different scenes of the kids going over and coming back.” said United’s global advertising director Daniel Cuellar, “Peter Parker has one very rich friend who’s flying in Polaris while everyone else is flying in economy. So there’s lots of great footage of the aircraft. And when the kids come home from Europe, they filmed in Newark Airport as well.”

Other tie-ins

United’s “Spider-Man: Far From Home” tie-in goes beyond the safety video and the aircraft cameo in the film. 

Starting in June, travelers in United’s Polaris business class will get a Spider-Man-themed amenity kit, in red or blue, which includes a Spidey-branded eye mask and socks, alongside tissues and other branded personal care items.

The airline is also inviting MileagePlus members to bid award miles for a chance to attend the “Spider-Man: Far from Home” premiere in Los Angeles on June 26 or to use award miles to attend pre-release screenings in seven of the airline’s hub cities.