A good sign that we’re moving back to ‘normal’ in the travel world is the introduction of fresh airline safety videos that use a bit of wit and whimsey to get passeners to pay attention to the important safety instructions.

British Airways has a new safety video that will roll out on the carrier’s long-haul aircraft starting May 1, 2023.

The five-minute video features British Airways staff in key roles as well as as a cameo by British rapper, Little Simz, who takes off her headphones, and remarks ‘What?!’ in response to one of the instructions.

Elsewhere, a real-life farmer and two fishermen are shown inflating their life jackets.

In addition to drawing attention to the safety instructions, “we also wanted to inject some wit and showcase Britishness, and all the quirks that put us on the map by shining a light on real life people – from fishermen and chip shop workers to friends hanging out, as well as some well known faces who help put Britain on a stage,” said Calum Laming, British Airways’ Chief Customer Officer.

Take a look at the new safety video and let us know what you think.

And just for fun, here are some great airline safety videos from the past

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