JetBlue unveils a new special livery dedicated to Puerto Rico and people of Puerto Rican descent.
The Airbus 320 aircraft – tail N779JB – is named “Bluericua” and blends JetBlue’s brand with the affectionate name for people of Puerto Rican descent.
The airline says this custom-designed livery is inspired by JetBlue’s admiration for Puerto Rico’s dynamic culture, stunning beauty and the passionate spirit of its community.
It also is one way JetBlue is reaffirming its committment to Puerto Rico and a way for the carrier to remind people to consider Puerto Rico for their next vacation – or to consider a trip home.
JetBlue got help on the Bluericua design from JetBlue crewmembers based in San Juan, Aguadilla and Ponce, Puerto Rico. They identified key cultural symbols to help promote Puerto Rico as Bluericua travels around.
First up: vibrant shade of blue – the brightest JetBlue has used in its fleet, in keeping with the vibrancy of the island.
Layered on that backdrop is the iconic Puerto Rican skyline near El Morro, where seven kites are being flown, representing seven symbols of the island’s culture that include:
- A Single Star, as inspired by the Puerto Rican flag
- A Hexagon Kite, in the traditional “chiringa” style for Puerto Rico
- Dominoes, the ever-present game at gatherings, with the double 6 being the highest tile
- A Coqui, the singing tree frog and the unofficial symbol of Puerto Rico
- A Hibiscus, the national flower of Puerto Rico
- An Iguaca, the parrot found exclusively in El Yunque National Forest
- and a Tambourine, to celebrate the importance and popularity of music in Puerto Rican culture
Bluericua’s kites start out at the Puerto Rican skyline and “fly” in unison toward the aircraft’s tail fin, to evoke, says JetBlue “feelings of being carefree and happy – all emotions that a trip to Puerto Rico can deliver.”
(Photos courtesy JetBlue)