New York-based JetBlue Airways has revamped its True Blue loyalty program, making it easier for both frequent and infrequent flyers to earn incremental perks and attain status with the airline.
You can get into all the nitty gritty details here. But basically, your ‘points’ and loyalty are now measured and accrued in “Tiles.”
And JetBlue customers can earn some desirable perks, even if they don’t fly very often.
In the new program, one tile is awarded for every $100 in qualifying purchases on JetBlue, its associated programs such as JetBlue Vacations, and on flights on its partner airline, American Airlines.
One tile is also earned for every $1,000 spent on any JetBlue credit card.
Every time a TrueBlue member earns 10 (until reaching the airline’s Mosaic status at 50 tiles) they get to pick from a menu of rewards or perks, including early boarding, access to priority screening, a free alcoholic drink each flight, or bonus points. And once selected, a picked perk is valid from the date it’s earned through the end (12/31) of the following year.
JetBlue’s Mosaic tiered status program is also updated.
JetBlue’s tiered status program, called Mosaic, is now also updated with four levels.
Travelers reach Mosaic 1 status with 50 tiles, Mosaic 2 status with 100 tiles, Mosaic 3 status with 150 tiles, and Mosaic 4 status with 250 titles. And, as you may imagine, each tier comes with a better set of perks.
The basic set of perks, granted with Mosaic 1 status (50 tiles) includes:
- First Two Checked Bags Free.
- Beer, Wine & Liquor.
- Even More® Space at Check-In.
- Same-Day Switches.
- Early Boarding.
- Priority Security.
- Dedicated Check-In.
- Dedicated Support Line and Priority Chat Assistance.
- Heathrow Express Upgrade.
The Mosaic 2 tier (100 tiles) grants all of the above perks, plus the ability to book upgraded Even More Space seats during booking.
Mosaic 3 (150 tiles) adds four certificates that let you upgrade from Core to Mint seats.
And the Mosaic 4 tier throws in two more upgrade-to-Mint certificates. Plus 4 one-way BLADE airport helicopter transfers between Manhattan and JFK or Newark (EWR) airports.
And as an added bonus, each time your move up a Mosaic level, there’s another pack of perks to choose from. And that list includes a waiver of the $125 per flight fee to jet with a pet. Which will be very popular.