Football season is starting and Seattle-based Alaska Airlines has unveiled a plane bearing a fresh image of Seattle Seahawks quarterback Russell Wilson.

The Boeing 737-800 has Wilson‘s tagline, “Dream Big. Fly High,” above the door.

In celebration of the Seahawks season opener against the Denver Broncos this Sunday, passengers flying on the plane to Denver on Friday, Sept. 7, will be treated to a tailgate party with food, a live DJ and a photo-booth. 

Better yet, during the football season, Alaska Airlines will once again be granted early boarding privileges to passengers wearing a Russell Wilson jersey (#3) on all Seattle-departing flights.

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