Air New Zealand

Party for Air New Zealand’s new 787-9

Air New Zealand and Boeing had a party Tuesday night at the Future of Flight in Everett, WA in advance of the official physical delivery of the first 787-9 Dreamliner, painted with a striking black livery, scheduled on Wednesday morning July 9.

Here are a few snaps from Tuesday evening’s event, which was attended by special guests and perhaps 1000 of the Boeing employees who worked on the airplane.

P1030541

After speeches and gift-giving, curtains opened to reveal black T-shirt clad Boeing employees and – behind the smoke – the new airplane.

ANZ

Here’s a closer look at the tail end of the new plane:

ANZ TAIL

And, for country music fans, here’s a photo of the evening’s surprise entertainment: The Band Perry.

BAND PERRY

More photos tomorrow – when I get to go inside the plane.

Virgin Atlantic’s new safety video goes to the movies

The in-flight safety video is definitely becoming an art form.

Last month Delta Air Lines rolled out an 80s-infused video:

Earlier this month, Air New Zealand made waves with a a video filled with bikini-clad models doling out safety tips:

And now Virgin Atlantic has updated its in-flight safety video with this six-minute long program that references a variety of popular and classic films.

Air New Zealand’s (sexy) new safety video

Air New Zealand has been taking some heat for making its new safety-video a tie-in to the 50th anniversary of Sports Illustrated’s swimsuit issue and using bikini-clad models to deliver the necessary safety information.

You can decide for yourself if they’ve strayed too far from recent hits featuring Betty White, Hobbits and nearly naked crew members, but don’t pass up the chance to enter the contest associated with the new video which is awarding five trips for two to the Cook Islands. The deadline is February 26, 2014.

Hobbit fan? Air New Zealand has a contest for you.

Hobbit fan?

Air New Zealand, which calls itself “the official airline of Middle-earth,” is holding a contest to send three Hobbit fans (and their friends) to the red carpet premiere of The Hobbit: The Desolation of Smaug in Hollywood on December 2 and to send one big winner (and a guest) to New Zealand (aka Middle-earth).

Sound like fun? Here are the details:

1. Watch the fun video above.
2. Then go here to enter.
3. Entries must be in by Tuesday, November 26, 2013

AIR NEW ZEALAND HOBBIT

On December 2, Air New Zealand will also be unveiling a Boeing 777-300 aircraft with a special Hobbit film-inspired livery. The plane will start out in Auckland and arrive in Los Angeles in time for the premier of The Hobbit: The Desolation of Smaug.

Perhaps they’ll reprise this Middle Earth briefing video – or offer up something new.

Betty White appears in Air New Zealand safety video

Air New Zealand, the airline that brought us safety videos featuring exercise-celebrity Richard Simmons, characters from the Hobbit movies and nearly naked crew members with “Nothing to Hide,” is at is again.

This time the airline has gone retro, offering passengers on its fleet of Airbus A320s a lesson in “Safety Old School Style” set in a retirement community and starring Betty White, an actress familiar from television shows such as “The Golden Girls,” and “Hot in Cleveland.”

The reasoning behind having older people instruct modern-day travelers in on-board safety is simple, says White at the beginning of the video: “If you want to know about survival, talk to us; because you’re going to want some advice from people who have been there and done that.”

Other familiar faces in the video include Gavin MacLeod, who appeared with White on the “The Mary Tyler Moore Show” and, later, as the captain on “Love Boat.” Actor Jimmy Weldon, who lends his voice to Yakky Doodle duck in “The Yogi Bear Show,” also has a cameo appearance.

Jodi Williams, Air New Zealand’s head of global brand development, said safety videos are “first and foremost a means of communicating important safety messages,” but this fun, nontraditional approach to delivering the information is “incredibly effective by getting people onboard our aircraft to actually take notice.”

It’s also a good investment in the airline’s brand. While creative videos cost more to produce than traditional ones, “they double as an incredibly effective tool for raising brand awareness globally,” said Williams, who noted that the safety videos such as “The Hobbit: An Unexpected Briefing” has been viewed almost 11 million times on You Tube.

“Air New Zealand has possibly done more for airline safety than any other airline in the world, all while entertaining travelers and thinking differently about aviation marketing,” said Shashank Nigam, CEO of SimpliFlying, a global aviation marketing strategy firm.

Other airlines, including Virgin America and Delta Air Lines also have non-traditional safety videos.

“The feedback on safety on videos is that people usually just disconnect because it’s the same story again and again,” said Mauricio Parise, marketing communications director Delta Air Lines, “especially for those business travelers that fly once or more a week.”

To that end, Delta has been trying to make its safety videos “more exciting, while keeping safety in mind.”

Beginning in 2008, Delta began running a safety video featuring one of its employees, Katherine Lee, later nicknamed “Deltalina,” as the key presenter.

“She gave a sexy spin to the story, without going too overboard. The reaction was amazing,” said Parise. So far the video has been viewed almost 3 million times on YouTube.

Eighteen months ago, Delta shot three new versions of its safety video and those have been showing on planes (and on the Internet) for the past year. “They’re creative and some funny things happen in them,” said Parise. “Deltalina has a cameo role, but everything is serious from a safety perspective.”

To keep content fresh and passengers engaged, Air New Zealand is already planning the video that will replace the just-released “Safety Old School Style” version starring Betty White. And Delta has a new set of videos it will roll out this winter.

And while he can’t put a specific dollar value to the return on investment in an engaging safety video, Parise is confident Delta’s investment is worth it.

“It’s creates a stronger engagement between the airline and a passenger,” Parise said. “Each touchpoint adds value to the brand and we have a captive audience for five minutes during that safety video.”

(My story about airline safety videos first appeared on NBC News Travel)

Win a plane with the new Air New Zealand livery

Take a look at the new Air New Zealand livery bearing the New Zealand fern:

ANZ New Livery

Pretty, right?

The new livery is being rolled out across most all of Air New Zealand’s domestic and international aircraft and there’s even a chance to win your own – scale model – version of an Airbus A320 with the design. Download a paper plane version of the plane and follow the instructions for sharing a photo of what you create on Instagram or Twitter.

ScreenHunter_52 Sep. 26 21.27

Travel contests: you can’t win if you don’t play

prizes

I’m a firm believer of the “you can’t win if you don’t play” theory of contests – and life. So here’s a round-up of some of the travel-related contests that have landed in my inbox.

Same-sex marriages are about to become legal in New Zealand and Air New Zealand is marking the occasion by holding an in-flight wedding for one lucky Kiwi couple, with a honeymoon in Palm Springs. Enter by July 26, 2013 here.

(Here’s my story about the first-ever, same-sex, inflight weddings, which took place on an SAS flight back in December, 2010.)

Contest_HA_Savor the Flavors image

 

To celebrate the launch of non-stop service to Taipei, Taiwan, Hawaiian Airlines is giving Facebook fans a chance to win 140,000 HawaiianMiles by taking the Hawaiian Airlines Street Eats quiz. The contest ends: July 31, 2013.

Finally (for now): prizes in a Radisson Blu contest that runs through August 15, 2013 include 30 free nights in a variety of Radisson Blu hotels around the world and 360,000 miles in Lufthansa’s Miles & More program which must be redeemed for two (2) Lufthansa Economy Class Round the World Flight Award Tickets.

You’ll need to write a very short essay about your dream destination, which will be judged on creativity and clarity. Details here.

Good luck!

Long flight? How to sleep, have fun and get work done

The folks at Air New Zealand have run the numbers, tallied the comments and somehow interpreted the pie charts and pictures from the in-flight focus group about jet-lag (and more) that I participated in on an ANZ flight from Los Angeles to London.

Here’s a handy infographic of our group’s advice on packing, dressing and preparing in-flight activities for a long flight, making the most of the in-flight time and merging seamlessly into the day once you touch down.

air new zealand infographic

Air New Zealand tries to solve the jet lag problem

I spent a few days in London earlier this month courtesy of Air New Zealand.

The airline known for its series of cheeky “bare essentials” ads and in-flight safety videos and, most recently, its Hobbit-themed airplane, invited a small group of travel experts and journalists to fly as a focus group from Los Angeles International Airport to Heathrow.

Hbbit Aircraft

Our assignment for the “#NoLagtoLondon” trip: share our tried-and-true anti-jet lag tips and our “insider secrets” for arriving fresh and perky after a long haul flight.

The work began in the Air New Zealand Koru lounge  before we boarded the flight. Workbooks and white boards were handed out and, among other things, we were asked to make a pie-chart of how we planned to spend the 10 hour flight.

Here’s mine:

Air NEW ZEALAND pie chart

As you can tell, I had big plans for this flight: working, sleeping, chatting with my neighbors, eating, drinking (water only) and visiting the entertaining bathroom, which had both a mural of a chandelier and a real window.

I also planned to watch a few silly, romantic movies that I’d missed in the theaters and I knew I’d end up getting a bit weepy watching them – even though I rarely react that way on the ground.

During the flight the group was asked to read inkblots, write haiku poems and, finally, share our pre-flight rituals and our tips for making it through a long flight.

Here are some of the answers from our group:

Pre-flight rituals: pack (and re-pack), work late/tie up lose ends, create to-do lists and/or music playlists; send out trip details to friends and family members who might like to know what’s up.

I’d prepared by eating extremely light for a few days before the flight and passing up all offers of liquor. I’d planned on getting a good night’s sleep on the ground before the flight so I could work and watch movies during the flight but ended up staying up late in my hotel room working.

Dressing for a flight: most everyone was in favor of comfortable clothes that are casual and a bit dressy, although jeans seemed to be acceptable. I advocate layers that are easy to add or remove and, for ladies, no skirts that might ride up while you’re sleeping.

Shorts on a plane? Pretty much everyone agreed that was a no-no.

Arrival plans: our flight arrived late afternoon and everyone said they’d try to stay up as long a possible and go to sleep at a ‘normal’ time. Some folks did, but for the next two nights several of us were wide awake – and online, tweeting about it – at 2 in the morning.

Jet-lag-wise, I was loser on this trip.

I woke up at 2 am each night of the trip and one night just stayed awake – working and watching a BBC documentary about Tom Jones (!) till 4 in the morning.

Still wide awake, I opened the bottle of red wine that had been left in my room by our hosts at the Mandarin Oriental Hyde Park London , a lovely and very swanky establishment not far from Harrods.

A few sips and I was sleepy, so I put the glass aside and, of course, knocked it over on the cream-colored rug the next morning.

And this is where I learned a lesson about top drawer hotel service.

After spilling the wine, I panicked, grabbed a white towel from the bathroom and tried blotting up the wine.

That did almost nothing except ruin a good towel, so I picked up the phone and called housekeeping to turn myself in.

Within moments a supervisor was at my door and a minute later a man arrived with a machine for a spot cleaning.

He didn’t scold. Instead he told me how smart I’d been for calling right away and not letting the red stain set.

“You’d be surprised how many guests spill or break something and we don’t find it until they leave. But look – your mess is all gone.”

And, seconds later, so was he.