In-flight Wi-Fi a swing-vote for road warriors?


Several airlines are testing in-flight Wi-Fi on a few planes and recently Southwest and Alaska airlines climbed on board with their satellite version of the service, courtesy of Row 44.

I tested the service out yesterday on Alaska Airline’s “Wi-Fi One” plane, flying back and forth between Seattle and Orange County.  There were two guys on board who were flying the plane specifically to check out the service, but otherwise the only way folks knew this was “the Wi-Fi plane” was if they noticed the big decal by the door (I admit, at first I didn’t) and if they read the big card in their seatback pocket.

Once folks did discover the service – which is complimentary during the test period – they used it, talked about it to their seatmates and across the aisles and, of course, sent e-mail messages: “Guess where I’m writing from.”

The service was a bit sluggish on the return trip, which got folks talking even more, but generally once travelers got connected, they seemed delighted to have this new amenity as an in-flight option.

Would frequent travelers choose to fly one airline over another based on the availability of Wi-Fi?  “It’s the right play. I would definitely lean towards a flight with Wi-Fi,” one passenger told me, “and I would have no problem paying a premium for the service.”

We’ll see: one of the questions in the survey passengers are asked to fill out when they sign-on to the in-flight Wi-Fi is “How much would you be willing to pay for this service?”

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2 thoughts on “In-flight Wi-Fi a swing-vote for road warriors?

  1. Yes, you’re right.

    In fact, I’ve written several Well-Mannered Traveler columns on about the in-flight Wi-Fi service on other airlines and one or two about airlines offering in-flight cell service.

    This blog entry is just an account of my experience being in among passengers discovering the new service on another airline. Soon it will be old hat…

  2. GoGo has been doing this for the past 6 months on 3 airlines on a large number of domestic flights – it launched on AA in August, Virgin America and Delta have it, and a number of other airlines are in line to install it on their craft. No mention of that in the article?

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