To mark the 25th anniversary of the signing of the Americans with Disabilities Act, last month the Open Doors Organization (ODO) released the findings of a new study looking at the impact the disability travel market has on the industry and the broader economy.
A follow up to similar studies the group conducted in 2002 and 2005, this year’s study found that in the past two years alone, more than 26 million adults with disabilities traveled for pleasure and/or business, taking 73 million trips and spending $17.3 billion annually (up from $13.6 billion in 2002) on those trips.
ODO points out that “[s]ince these individuals typically travel with one or more other adults, the economic impact is actually double, or $34.6 billion.”
The number of travelers in this group and the money they spend on travel is large – and, as the population ages – surely getting larger. Yet the study, conducted for ODO by Mandala Research, found that while there have been some improvements, unnecessary barriers still exist.
For example, among adults with disabilities who have traveled by air, 72 percent said they encountered major obstacles with airlines and 65 percent with airports, down from 84 percent and 82 percent in 2005, respectively.
“When we carried out our first nationwide study in 2002, the goal was to wake up the travel industry to the importance of this mostly under-served market segment and give them hard numbers on which to base investment decisions,” said ODO director Eric Lipp.
“Now 13 years later, our economic impact is no longer a secret, especially in air travel. At large airports like Miami and Minneapolis/St. Paul, airlines now must provide more than 1 million wheelchair assists per year. And as the Baby Boomers continue to age, you can be sure our market will keep growing for years to come,” he said.
The ODO report goes beyond airports and airlines to explore travel patterns, spending levels and the physical, customer-service and communication obstacles encountered by people with disabilities in hotels and restaurants and on cruises and ground transportation, including ride-share services.
Interested in finding out more? The non-profit ODO has copies of the full study available for sale.