Iceland welcomes you to the Icelandverse

We’re a few days late on the Icelandverse bandwagon. But we want to do our part to make sure everyone takes a look at how Iceland is promoting tourism with a hysterical swipe at Facebook founder Mark Zuckerberg and the ‘metaverse’ concept.

In the video below, which comes to us courtesy of cheeky Visit Iceland, a “Chief Visionary Officer” Zack Mossbergsson -a character that looks and motions like Mark Zuckerberg, extols the many real things you can see, touch, and experience in Iceland in contrast to the virtual world of Zuckerberg’s metaverse.

“Today I want to talk about a revolutionary approach on how to connect our world without being super weird,” says Mossbergsson. “Some said it’s not possible. Some said it’s out of reach. To them we say, It’s already here. Seriously. Look it’s right here,” he says pointing out the window.

If you’ve been to Iceland before or are just packing to go to the “Icelandverse,” this video reinforces the fact that the country offers “enhanced actual reality without silly-looking headsets,” “water that’s wet” and “skies you can see with your eyeballs.” And whether you’re a fan of the company formerly known as Facebook, or not, you’ll get a kick out of this video.

Visit Iceland has a long history of quirky videos. Many are part of the Iceland Academy Series, including the one below about what to pack when visiting Iceland.