Holograms help welcome Super Bowl fans to Bay Area airports

Bay Area airports are rolling out creative welcome mats for the thousands of sports fans who are flying in for Super Bowl LX.

In addition to creative signage, activities, selfie-spots and pop-up merch shops, both San Francisco International Airport (SFO) and San Jose Mineta International Airport (SJC) are getting some help from holograms.

In Terminal 3 at San Francisco International Airport, hologram kiosks feature welcome messages from 49er Hall of Famers Steve Young and Jerry Rice, along with San Francisco Mayor Daniel Lurie.

Look for them in the F Gates Food Court and E Gates exit.

At San Jose Mineta International Airport (SJC, holograms that will on site through February 8 are answering questions about getting around both the airport and San Jose.

The hologram kiosks also offer AI ‘selfies.’

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