At Detroit Metropolitan Airport (DTW), one flight display board gives passengers very personalized messages.

It seems sort of sci-fi, but thanks to a technology named Parallel Reality, up to 100 people at a time can look at one of the giant digital screen that usually displays dozens of flights and instead see just their own name and their own flight details.

Delta passengers who opt into the experience do so by scanning their boarding pass once they are through the security checkpoint in Concourse A of DTW’s McNamara Terminal.

Customers enrolled in Delta’s biometric digital identity program simply show their faces to a camera at the kiosk.

Then, motion sensors installed in the terminal ceiling go into action, linking a moving person to their flight data and allowing the ‘magical’ display board to direct the flight info to a specific ‘target.’

Passengers who don’t opt into the Parallel Reality flight information experience will see generic content on the digital screen.

Like we said, sort of sci-fi. But very cool. And a technology we might soon see in use at other airports, or in theme parks, shopping malls, parking garages, and hotels.

(This is a slightly different version of our story that first appeared on The Points Guy site.)

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