Air France campaign promotes economy experience

Air France (launching flights between Seattle and Paris this weekend) is rolling out a cute campaign focusing not on its business or first class amenities – but on what it gives to economy pass passengers.

And what other airlines don’t.

Noting that ‘budget’ carriers offer low prices but minimal amenities, the “Take a Chance or Fly Air France” campaign touts the fact that economy class passengers on Air France pay low prices but also get amenities such as in-flight entertainment, warm meals, and champagne.

To make the point, Air France has made up give-away boxes containing items that may be useful to passengers flying economy class on other airlines:

  • 5 foot scroll of Sudoku puzzles for flights without free entertainment
  • Scratch-and-sniff boeuf bourguignon meal patch for flights without free hot meals and;
  • Champagne gummies for flights without free champagne

The boxes will be given away via a vending machine at an event at The Grove shopping center in Los Angeles on March 24 (with a few golden tickets good for two round-trip tickets on Air France in the mix), but the rest of us can enter to win a box of goodies by entering an online sweepstakes.

 

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