New seats – and more – for Singapore Airlines

The longer your flight, the more importance you’ll likely place on the size and comfort of your seat and on the entertainment amenities offered to you in-flight.

That’s why Singapore Airlines held a big event today in Singapore to introduce new First, Business and Economy cabin products that will roll out first on eight Boeing 777-300ER aircraft and on other aircraft the airline will take delivery of in the future. If you’re flying on certain flights between London and Singapore (a flight that lasts about 13 hours) starting in September, you’ll get to experience these products right away. In the meantime, here’s a preview:

First Class

Singapore Air First Class

Designers from BMW helped created the airline’s new First Class seats, which are 35 inches wide, with a fixed back shell, extra storage space, a vanity area, a padded headboard, extra mattress layer and a full-flat bed that stretches up to 82 inches. First Class customers on the new B777-300ERs will also receive a gender-specific Salvatore Ferragamo amenity kit that includes, among other items, a 30ml bottle of Ferragamo fragrance.

Singapore Air - first class amenit kit

Business Class

Singapore Air Business Class seat

The new Business Class seat has extra storage space, 32 degree recline, a padded headboard cushion and an improved ergonomic seat cushion that converts into a 78-inch full-flat bed. Business Class customers don’t get an amenity kit beyond eyeshades and socks, but there are plenty of useful amenities in the lavatories.

Economy Class

Singapore Air - economy seatback

Economy Class seats are getting a makeover on the new planes as well, with new backrest seat cushions with side bolsters for better back support and an ergonomically sculpted headrest cushion.

In-flight entertainment

Singapore AIR IFE

The new airplanes will arrive with upgraded an KrisWorld in-flight entertainment systems, including video touch-screen handsets and larger LCD screens in all three classes (24 inches in First Class, 18 inches in Business Class and 11.1 in Economy Class).  

Social networking is the new thing here – with a Travel Forum application that will let passengers share travel tips. And in addition to the Berlitz language-learning program and the Culture Quest program that offers tips for doing business in other countries, the airline is adding DK Travel Guides for major cities and Flight Path iXplore, which offers information about points of interest airplanes are flying over.