Perhaps you remember this video featuring Sir Richard Branson introducing Virgin America’s “Seat to Seat Delivery” service allowing passengers to send a drink, a meal or a snack to another passenger using the seat-back ordering system.

In order to send another Virgin America passenger a gift, you need to be on the same plane.

But not on KLM, which has a “WannaGives” program that allows people on the ground to pre-purchase gifts for passengers who will be flying on a KLM flight.

The gift-wrapped present can be purchased for cash or miles and will be hand-delivered by the crew during the flight.

For a bit more cash or miles, the airline will also deliver the gift to someone’s home.

KLM’s suggested list of in-flight gifts is quite varied and includes everything from a small bottle of fancy champagne with a crystal glass to preferred seating, perfume, wallets, jewelry, a kid’s pilot set and this adorable Delftblue singing floating egg timer which plays a different traditional Dutch tune depending on whether the egg is soft-boiled or hard.