Here’s a fun airport promotion:

Swiss chocolate brand Villars is hosting a month-long activation at Switzerland’s Geneva Airport that features a life-size cow.

Visitors are invited to play a game that involves stepping into the shoes of a dairy farmer and ‘milking’ the fake cow.

In exchange, participants will receive a complimentary Villars milk chocolate bar as a gift.

According to the company reps, the goal of the fun, interactive exhibit is to highlight the process behind producing the high-quality milk that is Villars using in it premium milk chocolate.

The installation runs through September 24, 2024.

And whether or not you win the game, it sounds like chocolate sampling is part of the program.

In addition to a variety of pop-up booths from the likes of Ricola Candy and Lindt chocolate, through September 22 in the C Gates there’s a booth offering tastes of a variety of Swiss products, including Geneva chocolates, local beers, meat and fondue.

It’s definitely a step up from this creepy activation we spotting at Geneva Airport during the holiday season a few years back.