Sheraton Hotels’ “Heart for the City” tour is creating, short-stay, locally-themed, super-Instagramable installations in seven hotel lobbies around the world.
The Seattle installation is onsite through October 11 (so hurry over) at the Sheraton Grand Seattle and includes a series of “vignettes” of classic city sites and experiences, including a chance to ‘hang’ off the Space Needle, ride an umbrella on a mini zip line, pose for a selfie in the recreated storefront of the original Starbucks cafe and experience assorted other Emerald Cities spots.
— Space Needle (@space_needle) October 10, 2018
The campaign kicked off in Quebec at the new Sheraton Saint-Hyacinthe Hotel and moves on to the Sheraton Cairo Hotel & Casino (Cairo, Egypt) on November 7; the Sheraton Grand Sydney Hyde Park on November 15; and the Sheraton Santos Hotel in Santos, Brazil sometime in December.
In 2019, these fun installations will appear in at the Sheraton Grand Bengaluru Whitefield Hotel & Convention Center in Bengaluru, India and at the Sheraton Beijing Lize in Beijing, China.
Each city will have complex temporary installations that reflect that location, so if you’re nearby, be sure to make your way over for fun photo ops.
“We are featuring this group of hotels because they represent some of the best the brand has to offer. Several have recently completed major renovations and have had long-standing relationships in their communities that span decades, while new properties like the Sheraton Saint-Hyacinthe Hotel are in place to quickly become the gathering place for locals,” said Mara Hannula, Vice President of Marketing, Classic Premium Brands, Marriott International, in a statement. “Our guests want to experience the destination and the Heart for the City tour allows us to deliver on that in a creative and immersive way.”