British Airways has teamed up with Marmite to sell souvenir-sized jars of the popular-in-some-places breakfast spread made with brewer’s yeast.
The airline discovered that airport security officials at London City AIrport confiscate jars of Marmite more than any other branded item and that more than 2000 jars of Marmite are expected to be taken from travelers this year.
To make sure Marmite-lovers won’t go hungry when they travel – and because British Airways is having fun celebrating its centenary year – the the carrier is selling souvenir-sized jars of Marmite to its passengers.
For now, 70 gram, travel-friendly special edition jars of the spread are being sold exclusively on board.
Don’t fancy Marmite? Don’t worry.
British Airways will be releasing a series of other centenary edition foods in partnership with British brands during its milestone year.
The airline has a partnership with Scottish craft brewers, BrewDog, who have created a transatlantic IPA for customes and has a deal with luxury British watchmaker Bremont for a limited-editiod watch made with metal from the Concorde.