Marvel Studios’ Captain Marvel opens on March 8, (International Women’s Day) and, in anticipation of the big day, Alaska Airlines unveiled a special-edition plane at Seattle-Tacoma International Airport today featuring Marvel Studios’ first female Super Hero lead.

The Captain Marvel-themed plane took off from SEA to Orange County, California.

The livery shows Captain Marvel taking flight and commanding the attention she deserves as a female pilot who has the necessary special powers to fight for the greater good.

Passengers boarding this plane will see a film logo when they board and an image of Goose the cat (a character in the story) over the wings.

The Captain Marvel-themed 737-800, tail number N531AS, begins flying throughout Alaska’s route network today.

Alaska Airlines is running several film-related promotions on Twitter and on Facebook. 

First up: From Feb. 6-9, Alaska Airlines social fans and followers can enter for a chance to win one pair of tickets to the premiere of Marvel Studios’ Captain Marvel, including roundtrip airfare and hotel accommodations for two in Los Angeles. Terms and conditions are available online.

What’s the big deal with this Captain Marvel film?

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Set in the 1990s, Marvel Studios’ “Captain Marvel” follows the journey of Carol Danvers as she becomes one of the universe’s most powerful heroes. While a galactic war between two alien races reaches Earth, Danvers finds herself and a small cadre of allies at the center of the action.

(All photos courtesy Alaska Airlines)