Air New Zealand has a new in-flight safety video – Air All Blacks – which celebrates and supports the All Blacks rugby team. And, of course, shares important in-flight safety information.

Team members and staff, as well as a celebrity or two, are featured alongside crew members in the video, which takes place in the headquarters of an imaginary new airline – Air All Blacks – right when ideas for the airline’s first safety video are being discussed.    

The release of Air All Blacks marks the ten-year anniversary of the airline’s groundbreaking and unique take on safety videos.

Here are few of our favorites:

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