Alaska Airlines shows off first retrofitted Virgin America aircraft

Courtesy Alaska Airlines

Just about two years after acquiring Virgin America, Alaska Airlines is showing off the first retrofitted version of the fleet of Airbus aircraft the Seattle-based carrier inherited in the deal.

The makeover was revealed this week on an Airbus A3121neo (new engine option) airplane during a short demo flight out of San Francisco International Airport. These retrofitted interiors will eventually show up on all of Alaska’s Airbus fleet of A319, A320 and A321aircraft and on its Boeing 737-700s and three new Boeing MAX 9 planes.

Alaska Airlines

The new cabin features include upgraded seats, Alaska blue (not Virgin pink) mood lighting for boarding, a refreshed cabin color palette and space-saving tablet holders at each seat.

Device holders are on the seatbacks of premium and economy seats. Photo Alaska Airlines

Additional upgrades range from more conveniently positioned power outlets (USB and 110V) at every seat (no more sharing) and the elimination of those space-hogging electrical boxes on the floor under the middle seats.

There are also ingenious pull-out cup holders in the tray tables of the premium class seats and, for everyone , Gogo’s faster high-speed satellite Wi-Fi.

And, in a nod to the hip Virgin America brand many customers still miss, the makeover includes an board and de-planing music playlist that Alaska has programmed to have a “cool West Coast vibe thatcomplements the relaxing and modern ambiance.”

Here are some more snaps of the plane’s new features:

photo: Harriet Baskas

Aircraft seat manufacturer Recaro has created first class seats that include memory foam, a 40″ pitch, tray tables with tablet holders and bonus footrests.

Photo – Harriet Baskas
Mesh pouches on seat backs have an extra elastic to make them easier to use. Photo Harriet Baskas
Seatback screens are gone – replaced by device holders and easier to access USB power ports. Photo Harriet Baskas

Joshua Rappaport, Executive Cheft at LSG SkyChefs was on site – and on the plane – sharing details of a new, refreshed menu that leans heavily to healthy, seasonal, West Coast-sourced and fresh.

Seattle-based fashion designer Luly Yang was on site as well, showing off the line of uniforms passengers will soon see on the Alaska Airlines team.

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