Whether or not you end up a middle seat on an airplane this holiday season, or just live in fear of finding yourself there, Stella Artois has a contest for you.

The beer-maker will be granting “upgrades” in the form of gift card vouchers and free Lyft ride codes to frustrated travelers who post a photo and a message on Facebook, Twitter or Instagram about getting stuck in a middle seat. 

To be entered in the contest, be sure include a photo and include #StellaUpgrade, #Contest and @StellaArtois in your message. (More instructions here).

The contest runs through December 21. Social media posts will be judged during 29 posted entry periods, with prizes to include gift card vouchers worth up to $500 for upgrades on return flights, $500 e-card for adventures on the ground, and codes for free rides on Lyft. 

Judging criteria includes creativity, originality and relevance to the contest theme of  showing the woes of travel.

Let the grimacing begin…

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