Given the wacky one-upmanship airlines are into these days with their safety videos, it’s refreshing to see one airline resort to a cool use of art and animation.
KLM called on the Delft Blue artists to help make a new safety video that will be shown on intercontinental flights starting November 1.
To make the film the safety instructions were translated into a series of Delft Blue-style illustrations, which were sent to a digital animator, who turned them into the series of images that would end up in the animated video. Those images were painted onto more than a thousand Delft Blue tiles and photographed using the stop the stop-motion technique to create the video.
This short film shows that process.
KLM has a long history with the Delft Blue design. Since 1952 the airline has been giving out miniature Delftware houses to World Business Class passengers on intercontinental flights.
The Delft Blue miniature houses are copies of real houses from throughout the Netherlands and the collection now includes 96 models.