I’m attending workshops and roving the booths at the exhibit hall during the APEX 2012 EXPO, a sprawling event dedicated to exploring and, hopefully improving the airline passenger experience. The exhibit hall is bulging with booths dedicated to movies and other forms of in-flight entertainment and the technology with which that entertainment is delivered.
Here’s a sampling of some of the things that have caught my eye.
Stathis Kefallonitis of branding.aero and Nikos Loukas of inflighfeed.com offered a tasting workshop that explored how flavors and certain brands of food can strengthen an airline’s image and a passenger’s in-flight experience. (Disclosure: I made a dinner of the samples I was supposed to be evaluating during the workshop.)
Need a place for your PED?
Lots of people are traveling with their own portable electronic devices these days and the folks at Smart Tray have a booth with a simple-yet-elegant tray table design that has a slot in it to hold up these devices.
Much of the in-flight entertainment being flogged consists of Hollywood films. But there are also a fair number of other offerings, including educational programming and wellness instructional videos from the likes of Uplifted, a company from Perth, Australia. In addition to an in-flight workout video, this company has a new in-flight exercise pamphlet that attaches to an upright tray table so you can follow along with the printed exercise instructions.
APEX awards applaud airlines for attention to passenger experience
Airline food … a lot of it – all in one place