No yodeling in the New York subway

Yes, that’s Switzerland plastered on the side of a New York City subway car.

To promote their flights to Switzerland from JFK and Newark Liberty Airport, Switzerland Tourism and Swiss International Air Lines (SWISS) have transformed a subway shuttle train into a Swiss journey by putting Swiss imagery on the inside and the outside of an S shuttle car running between New York City’s Grand Central Station and Times Square.

That’s the shortest regular service in the New York subway system, by the way, traveling 0.8 miles in one minute.

You can pretend you’re flying to Switzerland while riding in this subway car or you can go there for real by winning an online contest.

Through May 12, the airline is offering weekly opportunities to win airline tickets and other prizes. Find out more  here.