The SFO Museum at San Francisco International Airport has a fun, fab new exhibit featuring advertising used to promote blue jeans from Levi Strauss & Co. as early as 1873.

At the SFO Museum: The Owner’s Favorite Pair 1899; Courtesy of Levi Strauss & Co. Archives, San Francisco

Spring 1970; printed catalog cover
Courtesy of Levi Strauss & Co. Archives, San Francisco

From Art Nouveau to Pop Day-Glo: Levi Strauss Advertising As Art features art and ephemera from the company’s archives, including catalog covers, salesman’s flyers, calendars and in-store advertisements from the 1890s to the 1970s.

Look for the exhibition in Terminal 3, by Gate 76

Western Wear 1941;
Courtesy of Levi Strauss & Co. Archives, San Francisco