Most hotels lead up to a grand opening with press releases about the glitz and glamor and amenity-rich aspects of their new property.
But as it readies for the August 1 opening of the Hotel RL Baltimore Inner Harbor – the first hotel in the new upscale Hotel RL brand – RLHC (Red Lion Hotels Corporation) is promoting a social responsibility project to help the homeless.
RLCH has partnered with Baltimore’s Health Care for the Homeless and created a fundraising campaign called Project Wake Up Call: Baltimore Uncovered.
In advance of the hotel opening in Baltimore, RLCH asked photographer Ian Tong to go out into the city and make portraits of homeless people and their living situations.
“Homelessness is an issue that affects every city in the country,” said RLHC President & CEO Greg Mount, “We’re in the shelter business, so working to combat homelessness is as an organic extension of who we are as a company and as caring, hospitable individuals.”
You can see a gallery of the photos here – and you can join the hotel in supporting Health Care for the Homeless, a Baltimore nonprofit health clinic, by donating on this site.
Donations of $100 or more will be acknowledged with a one-night stay at the hotel between August 1, 2015 – October 31, 2015.
RLHC plans to repeat the Project Wake Up Call fundraising partnership program in other cities where it plans new Hotel RL properties.
(Photos by Ian Tong; courtesy RLHC)