Benefit events

Why are airports and airlines going pink in October?

October is Breast Cancer Awareness Month and throughout the month you’re likely to see airports and airlines going pink to raise awareness and, in some cases, to raise funds to support breast cancer research.

We’ll add to this list as we spot and are alerted to other displays, but here are few to get started.

During October, Delta Air Lines raises money to support research projects through the Breast Cancer Research Foundation. Since 2005, the airline has raised over $19 million for the cause.

On Board: Customers can donate by putting cash (any currency) or gift cards into a plastic bag provided by the cabin crew that will be collected by flight attendants wearing gloves. 

Delta is also adding a QR code in the Delta-provided snack kit on flights greater than 250 miles. By scanning this QR code, customers can use a card to donate to BCRF. 

Online: You can also donate year-round on and through SkyWish, the charitable arm of Delta’s SkyMiles and frequent flyer program, which allows Delta and its SkyMiles members to donate miles to charitable organizations worldwide.  

The airline’s Pink Boutique is virtual, offering discounted co-branded Delta and BCRF merchandise, including a BCRF/Delta mask.

Missing you, Mary Catherine Lamb. Damn you, breast cancer.