Louisville airport’s new name and logo

Thie past January the Louisville Airport Board voted to change the airport’s name from Louisville International Airport to Louisville Muhammad Ali International Airport.

“Muhammad Ali was a global citizen who impacted the world through his respect and love for all people, regardless of age, ethnicity, gender or geographic border,” said Donald Lassere, President and CEO of the Muhammad Ali Center. “The renaming of the airport communicates to the world that Muhammad Ali’s hometown is bold in its thinking, along with being a city of greatness and compassion.”

Last week, the airport officially unveiled a logo celebrating that decision.

Logo designers say the range of colors in the brand mark – from deep red to a golden orange – highlight the action of the Champ’s arms raising in victory while signifying strength and power. The shape of the butterfly pays homage to Ali’s famous phrase, “float like a butterfly, sting like a bee” and the context of flight for the airport.

“Muhammad Ali’s incredible story, his connection to our city and his legacy present us with both an opportunity and a responsibility,” said Louisville Mayor Greg Fischer at the logo unveiling, “That’s why we’re renaming this airport for him, why we’re unveiling a logo today that symbolizes his boldness and his ability to connect with people around the world – the mark of a compassionate warrior. We want the world to know that The Champ’s legacy is alive and well, and growing in Louisville.”

Nice!!!

What do you think of the logo and the new name?

 


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