KLM Royal Dutch Airlines is worried that not enough Americans know that KLM stands for Koninklijke Luchtvaart Maatschappij, and that those letters are not the call letters for a radio station.

So the carrier has hired actor Ken Marino (Wet Hot American Summer, Marry Me) and put him in a series of odd, short videos in which he offers descriptions of the airline, airports and yes, fliers.

The campaign is on Facebook, Twitter, Instagram, YouTube, and a variety of other places, including its own microsite, ItsAnAirline.com which, KLM says, has some Easter eggs to discover.

Here’s a sample of the video series.

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