You can stop saying “No, thank-you” when flight attendants on United Airlines flights come around offering coffee.
That’s because starting Friday, July 1, the carrier will start serving a specially chosen dark roast coffee from famed Italian coffee roaster illy on all flights.
“We acted on customer feedback and are delivering a product our employees are proud to serve, while bringing excellence and passion to every one of the 72 million cups of coffee we serve inflight every year,” said Jimmy Samartzis, United’s vice president of Food Services and United Clubs in a statement.
After merging with Continental Airlines, United had stopped serving Starbucks brand coffee in favor of the brand Continental had been serving. Customers noticed.
To fix that, United went all out – sending Illy coffee experts and caffeine-conscious employees into airports and onto flights to do taste testing and gather feedback on which coffee blend might be the best replacement – and the dark roast blend “won.”
United began serving the illy coffee in its United Club locations in December, 2015. Now that illy has had time to ramp up a special production line to make enough pillow-packs to supply United with the 50 tons of coffee it needs monthly, United passengers will be getting the better brew too.
United was really serious about this coffee switch and back in April, sent a team of key personnel to illy’s intensive University of Coffee at the Culinary Institute of America’s campus in St. Helena, Calif., where they learned about growing, roasting and preparing great coffee.
I got to go along and wrote a piece for USA TODAY about the experience – and about United’s goals in making the switch.