Airports everywhere are scratching about for new sources of revenue, but few have gone the route of marketing a line of airport-specific souvenirs.
And who can blame them? Most people just wouldn’t pay good money for a memento to remind them of time spent stuck at the airport.
But for several years now the Sioux Gateway Airport in Sioux City, Iowa has been doing a brisk business in t-shirts, caps, mugs, luggage tags, sweatshirts, pins and other airport-branded memorabilia.
Their secret? Their airport code: SUX
I featured some of these items on Souvenir Sunday more than a year ago and back then, the Fly SUX balsa wood glider, the Fly SUX t-shirts and the Fly SUX caps were at the top of my shopping list.
But looking back again this week, I noticed a few other items available for under $10 (our Souvenir Sunday limit) that I want to add to the ‘must have’ list:
This FLY SUX Winged Lapel Pin ($3)
And this Joy of SUX mug:
Have you found a great souvenir while you were stuck at the airport? If it costs around $10, is “of” the city or region and is, ideally, a bit offbeat, please snap a photo and send it along. Your souvenir may end up featured on a future edition of Souvenir Sunday. And if it is, we’ll send you one of our favorite souvenirs.