airline uniforms

Virgin America flight crews change clothes

On August 8th, when Virgin America celebrates its 5th anniversary of operations, the airline will also debut a new uniform for more than 2,000 of its flight attendants, pilots and other “guest-facing staff.”

The new uniforms embody “utility chic,” said Jesse McMillin, Virgin America creative director. “We wanted to find the place where performance and functionality collides with fashion … and the energy of our engaging brand.”

Developed during 18 month collaboration with Banana Republic that included brainstorming sessions, a spirited “Design Challenge” for designers and numerous focus groups and fitting sessions with many staff members, the new uniforms address some of the function issues Virgin America team members have with the uniforms they’ve been wearing for the past five years.

“Things like an in-flight person reaching up to open an overhead bin and having their shirt put out from their pants,” said McMillin.

The new uniforms still have clean lines and a simple color palette grounded in black and white, but Banana Republic designers have added warm grays, interesting fabrics and accents of Virgin America’s signature red. “They done things like put red piping on the women’s shirt and added a fun scarf set, a red trench coat with a removable quilted lining and a red sweater,” said McMillin.

 

Banana Republic designers also addressed some of the functionality issues in creative ways. “Shirts are a little longer and there’s a grippy lining on the interior of the pants to address that ‘reach’ issue,” said McMillin, “They’ve also added some spandex to pants, skirts and shirts and they’ve used performance fabrics that can be easily be cleaned and worn for long periods of time.”

According to Virgin America, the full line of new uniforms has nine styles for men, including leather jackets, striped sleeve sweaters and woven shirts and pants. Thirteen new pieces for women include a classic pencil skirt, a slim dress, trousers, leather jackets and trenches, silk print scarves and new Virgin America-branded serving aprons for in-flight meal service.

If some of this sounds like clothing that might work for your travel needs, you’re in luck. Many of the items in Virgin America’s new uniform line are based on pieces that Banana Republic was already working on for a collection centered on the urban traveler.

So as soon as the Virgin America staff begins sporting their new look, you can too. Some items, including aviator sunglasses, luggage and belted trenches for men and women, will be available in some Banana Republic stores and on-board all Virgin America flights via the airline’s seatback, in-flight entertainment platform, called Red.

My story about Virgin America flight crews changing clothes first appeared on msnbc.com Travel.

(Photos courtesy Virgin America)

 

Hats off – or on – for airline pilots


[Photo: Brian Losito/Courtesy Air Canada]

 

Next time you’re at the airport, keep a close eye on the pilots heading to work. Like the Air Canada pilots pictured above, they all look pretty snappy in their uniforms.

But are they wearing their caps?

It could depend on whether or not that pilot is worrying about hat hair. Or looking dorky.

Or whether or not their employer still makes that hat an optional uniform accessory.

Here’s the Capless Captains story I wrote about the topic for msbnc.com.

 

Airlines to airline pilots: You can leave your hat on. Or not.

Last month, American Airlines changed its operations manual to let pilots know it’s OK to go hatless. The carrier is just the latest among North American airlines that have made the hat an optional part of airline captains’ and first officers’ uniforms.

“The reason we made it optional is because it got to be too hard to police,” said George Tucker, American’s chief pilot at San Francisco International Airport. “Hats just seem to be slowly fading away.”

The rule about wearing a hat “is determined airline by airline,” said Doug Baj, spokesperson for the Air Line Pilots Association, International. “However, there are some uniform manual policies that still technically require it.”

For several years now, wearing hats has been optional for flights crews on Alaska, Southwest and several other airlines.

United Airlines changed its hat policy about four years ago. “Hats are part of our pilot uniforms, but are not required,” said spokesperson Megan McCarthy.

Hat hair and mistaken identity
Pilots have a range of opinions about hats, with some saying it makes them look more professional and others saying that they are frequently mistaken for skycaps.

Mike Cingari, a San Francisco-based pilot for American, is delighted that after 27 years, he’s now free to leave his hat at home.

“I’m against hats. They mess up your hair, promote baldness and it looks really stupid to be walking around with a hat on,” said Cingari. “Plus you have to remember it.”

Cingari has found that sometimes his hat causes confusion inside the airport or out on the curb. “Passengers ask you directions to the bathroom or think you’re a skycap and ask you to take their bags,” he said.

Karsten Stadler, an assistant chief pilot at Southwest Airlines, has also been mistaken for someone else when wearing his pilot’s hat. “I once had a man get very angry with me for not bringing the van around in time. But as many pilots say they’ve been confused for someone else, there are others who say the hat helps them get recognized,” said Stadler.

Although his employer now allows pilots to forgo their hats, Kent Wien says he’ll probably continue to wear his pilot cap to and through airports.

Wien, who writes the “Cockpit Chronicles” column for the Gadling.com travel blog, said: “It kind of finishes off the uniform and gives a more professional appearance. I think passengers want to see that. Otherwise, you don’t look much different than the ticket agent or a crew member.”

There’s also the issue of safety. American Airlines’ Tucker makes sure his hat is always with him. “Because if, God forbid, I have that day when I have to do an emergency evacuation on my airplane, part of my responsibility is to get passengers together and move them away from the plane. The hat is a visible symbol, and we know customers respond to authority,” said Tucker.

Hatted vs. hatless
“It’s like the white coat on the doctor,” said Janet Bednarek, a history professor specializing in aviation history at the University of Dayton in Ohio. “You want to be able to tell the captain from anyone else.”

While some airlines are just now ditching the pilot hats, others, such as JetBlue and Virgin America, never had hats as part of the official uniform. “Our pilots’ all black uniforms are functional yet hip,” said Virgin America spokesperson Abby Lunardini. “We do not require caps … but we have found that our pilots do prefer a uniform shirt that has epaulettes or markings that differentiate them from in-flight and guest service teammates.”

At least two North American airlines still require a pilot to wear a full uniform, including a hat, whenever they’re in the public’s view: Air Canada and Delta Air Lines.

“The hat helps identify the pilots and makes them stand out from other crew members, passengers and business people,” said Captain Jay Musselman, director of flight standards and quality for Air Canada.

Hats reflect “leadership and professionalism,” said Delta Air Lines spokesperson Gina Laughlin. “The hat and double-breasted blazer give Delta pilots a sharp, professional appearance.”

Frank Abagnale thinks the airline pilot hat can also be a test of authenticity.

He should know. In the 1960s, Abagnale gained notoriety for forging more than $2 million in bad checks and for adopting a variety of fake identities, including a doctor, a lawyer and, most famously, a Pan American World Airways pilot. Abagnale, whose exploits were depicted in the movie “Catch Me If You Can,” is now a fraud prevention consultant for corporations and the FBI and explained, via e-mail, why he thinks pilots should keep their hats:

“The emblems on their hats, as well as their wings, are actually two of the most difficult things for someone to obtain … removing the requirement of the hat makes it one step easier to assume the role of a pilot.”