Singapore Airlines has unveiled its new in-flight safety video, which not only reminds passengers of the safety procedures to be mindful of, but takes viewers on a panoramic journey across Singapore.
In the video, passengers follow the Singapore Girl as she travels to landmarks such as Boat Quay, The Intan Peranakan Home Museum, River Safari, Haji Lane, Adventure Cove Waterpark, Henderson Waves, Capitol Theatre and Gardens by the Bay.
Given the wacky one-upmanship airlines are into these days with their safety videos, it’s refreshing to see one airline resort to a cool use of art and animation.
KLM called on the Delft Blue artists to help make a new safety video that will be shown on intercontinental flights starting November 1.
To make the film the safety instructions were translated into a series of Delft Blue-style illustrations, which were sent to a digital animator, who turned them into the series of images that would end up in the animated video. Those images were painted onto more than a thousand Delft Blue tiles and photographed using the stop the stop-motion technique to create the video.
This short film shows that process.
KLM has a long history with the Delft Blue design. Since 1952 the airline has been giving out miniature Delftware houses to World Business Class passengers on intercontinental flights.
The Delft Blue miniature houses are copies of real houses from throughout the Netherlands and the collection now includes 96 models.
In a switch-up from the funny and celebrity-filled in-flight safety videos that are becoming the norm on airlines, Hawaiian Airlines has decided to go heartfelt and local.
The carrier’s new safety video features crew members and their families sharing the crucial information – in picture-postcard Hawaiian locations, including Yokohama Beach and Kualoa Ranch on Oʻahu, Haleakalā National Park and Po‘olenalena Beach on Maui, Waimea Canyon and Waikoko Farm on Kauaʻi and Saddle Road Lava Fields and Umauma Falls on Hawaiʻi Island.
Hawaiian Airlines is having a social media contest (open to U.S. residents only) to celebrate the new video.
The prize: 140,000 HawaiianMiles.
To enter, post a picture to Instagram or Twitter of your favorite Hawaiian location.
Use the hashtage “HAOnlocation” and post your photos by September 18.
If you’re flying on United Airlines on a 787 this summer, you’ll start seeing this new safety video that includes crew members delivering all the crucial instructions and warnings from a variety of locations around the world.
Not a joke-fest, but there are plenty of cute touches.