PR campaigns

Connection conundrum: SFO or LAX?

If you’re traveling to or from New Zealand or Australia, you’ll have a make a connection in California at either LAX or SFO.

San Francisco would like you to make your connection through San Francisco International Airport (SFO) and has kicked off the “I Wanna Go Through SFO” campaign to urge folks to consciously make the choice to connect through SFO rather than LAX. The campaign includes this sort of cute video, which includes cameos by Mayor Gavin Newsom and the iconic SF Twins and lines like “…there’s the bad airport and then there’s San Franscisco International Airport.”

OK, LA. Let’s see what’s you’ve got!