inflight amenities

Air France campaign promotes economy experience

Air France (launching flights between Seattle and Paris this weekend) is rolling out a cute campaign focusing not on its business or first class amenities – but on what it gives to economy pass passengers.

And what other airlines don’t.

Noting that ‘budget’ carriers offer low prices but minimal amenities, the “Take a Chance or Fly Air France” campaign touts the fact that economy class passengers on Air France pay low prices but also get amenities such as in-flight entertainment, warm meals, and champagne.

To make the point, Air France has made up give-away boxes containing items that may be useful to passengers flying economy class on other airlines:

  • 5 foot scroll of Sudoku puzzles for flights without free entertainment
  • Scratch-and-sniff boeuf bourguignon meal patch for flights without free hot meals and;
  • Champagne gummies for flights without free champagne

The boxes will be given away via a vending machine at an event at The Grove shopping center in Los Angeles on March 24 (with a few golden tickets good for two round-trip tickets on Air France in the mix), but the rest of us can enter to win a box of goodies by entering an online sweepstakes.

 

Hawaiian Airlines: why all the gum?

On Monday, journalists gathered at Hawaiian Airlines’ Honolulu headquarters for the carrier’s first global media day and the announcement that the airline is adding lie-flat seats to the premium cabins on its fleet of A330 aircraft.

hawaiian airline seats

During the event, refreshments were laid out for the attendees. And in with the coffee, water, fruit and trail mix were boxes filled with packs of Doublemint gum.

The gum seemed like an odd offering until it was explained that last November, when Hawaiian Airlines was celebrating the 85th anniversary of interisland passenger service, Doublemint gum was part of the festivities.

The reason: back in 1929, the first inflight amenity offered to passengers was a stick of Wrigley’s gum to help relieve ear pressure.

Hawaiian Airlines revived that tradition during its anniversary day celebration on November 11, 2015 by once again handing out Wrigley’s Doublemint gum to passengers (along with some other goodies) to the more than 12,000 passengers taking neighbor island flights that day.

Hawaiian gum offer

Hawaiian Airlines gum box

But not all the gum Wrigley’s sent to Hawaiian Airlines for the celebration was used.

Not by a longshot. Which is why Doublemint gum is now there on the refreshment table at a lot of Hawaiian Airlines events.

hawaiian airlines gumbox (3)