Hawaiian Airlines

Hawaiian Airlines livery and logo get a refresh

 

 

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Hawaiian Airlines updated a refreshed logo and livery – showing off the new artwork on a Boeing 717 jet at Honolulu International Airport on Monday, which was – appropriately enough – Lei Day, an annual celebration of Hawaiian culture.

The new livery (shown on an A330 in the mock-up above) raises, just a bit, the prominence of Pualani (Flower of the Sky) – the woman whose face is seen on the airplane tails – and adds a silver lei that wraps around the body of the aircraft.

Old and new Pualani images are below:

 

More than 50 planes in the Hawaiian Airlines fleet will eventually feature the new design.

This short video is a nice description of the meaning of Pualiani and how the airline approached updating the images – making them ‘more Hawaiian.’

 

 

 

Hawaiian Airlines’ 3 new liveries for Disney’s “Moana”

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A new Hawaiian-themed Hawaiian themed move – “Moana” – is coming and Hawaiian Airlines is working with the Walt Disney studios to bring out three Airbus A330 aircraft with special livery.

The design of the first plane has been revealed and it features the characters from the movie. The next two liveries will be revealed next month.

All planes will fly on Hawaiian’s U.S. domestic routes and international destinations through March of 2017 and you can track where they’ll be here.

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As part of the collaboration Hawaiian Airlines will feature a “Moana” caption-contest , with a grand prize of a trip for two to Los Angeles to attend the Hollywood Premiere of Moana.

Other movie-themed collaboration efforts include videos, Moana-themed amenities including luggage bins and  inflight entertainment, as well as limited-edition products such as blankets, towels, and apparel.

They’ll also be a line of items  you can buy – so if you’re taking your kids on a Hawaiian Airlines flight, bring your credit card…

Hawaiian Airlines: why all the gum?

On Monday, journalists gathered at Hawaiian Airlines’ Honolulu headquarters for the carrier’s first global media day and the announcement that the airline is adding lie-flat seats to the premium cabins on its fleet of A330 aircraft.

hawaiian airline seats

During the event, refreshments were laid out for the attendees. And in with the coffee, water, fruit and trail mix were boxes filled with packs of Doublemint gum.

The gum seemed like an odd offering until it was explained that last November, when Hawaiian Airlines was celebrating the 85th anniversary of interisland passenger service, Doublemint gum was part of the festivities.

The reason: back in 1929, the first inflight amenity offered to passengers was a stick of Wrigley’s gum to help relieve ear pressure.

Hawaiian Airlines revived that tradition during its anniversary day celebration on November 11, 2015 by once again handing out Wrigley’s Doublemint gum to passengers (along with some other goodies) to the more than 12,000 passengers taking neighbor island flights that day.

Hawaiian gum offer

Hawaiian Airlines gum box

But not all the gum Wrigley’s sent to Hawaiian Airlines for the celebration was used.

Not by a longshot. Which is why Doublemint gum is now there on the refreshment table at a lot of Hawaiian Airlines events.

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Homegrown safety video for Hawaiian Airlines

In a switch-up from the funny and celebrity-filled in-flight safety videos that are becoming the norm on airlines, Hawaiian Airlines has decided to go heartfelt and local.

The carrier’s new safety video features crew members and their families sharing the crucial information – in picture-postcard Hawaiian locations, including Yokohama Beach and Kualoa Ranch on Oʻahu, Haleakalā National Park and Po‘olenalena Beach on Maui, Waimea Canyon and Waikoko Farm on Kauaʻi and Saddle Road Lava Fields and Umauma Falls on Hawaiʻi Island.

Hawaiian Airlines is having a social media contest (open to U.S. residents only) to celebrate the new video.

The prize: 140,000 HawaiianMiles.

To enter, post a picture to Instagram or Twitter of your favorite Hawaiian location.
Use the hashtage “HAOnlocation” and post your photos by September 18.

Hawaiian Air adds art to ground service truck

As Air New Zealand showed us with its Hobbit-themed planes and Alaska Airlines proved with its Salmon Thirty Salmon planes, airplanes can double as great art pallets.

Alaska Salmon-Thirty-Salmon

Now Hawaiian Airlines is going beyond the airplane livery by having artists paint ground service vehicles.

Hawaiian Airlines truck

To mark the airline’s second anniversary serving the New Zealand market, Hawaiian Airlines had street artists BMD ( who prefer that we don’t see their faces or know their names) paint a ground service truck at Honolulu International Airport with images depicting the landscapes, native animals and cultural backgrounds that are common to both Hawaii and New Zealand.

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Here’s a video of the team painting over the previous Hawaiian-themed artwork they put on the truck.