Delta Air Lines’ 64,0000 uniformed employees will look different.
It is the new uniforms created by fashion designer Zac Posen and produced by Lands’ End that we’ve been hearing about and now get to see in the sky and in airport terminals being worn by Airport Customer Service, Delta Cargo, In-Flight Service, Ground Support Equipment Maintenance and TechOps employees.
Delta didn’t just give Zac Posen the contract and say “Come back when you’re done.” Here’s the process the airline says it used to get from the old uniforms to here:
- A Cross Divisional Uniform Committee made up of 24 employees from each frontline division helped guide the three-year uniform creation and development process
- 80+ employee focus groups that Zac Posen and Lands’ End teams attended
- 165+ changes made based on direct employee feedback
- 73 hours spent collecting data via job shadows by Zac Posen and his design team
- 52 stations across the globe involved in focus groups and job shadows
- 1,000 employee wear testers who put the uniform to the test over 3 months and across 5 continents
- 30,000+ survey responses and emails from employees
- 64,000 uniformed employees across 300+ stations around the globe
- 60,000+ Wings and Name Bard handmade in the U.S. by Engage2Excel
- 200+ show options available via Zappos at Work
- 3+ years in the making
- 25,000+ employees fitted
- 1.2M items were produced for the May 29 launch
Delta’s uniforms used to be navy and red. Now they’re Passport Plum – a shade said to flatter every skin tone – Cruising Cardinal, Groundspeed Graphite, Traveling Thistle and Skyline Slate – and have signature details incorporated such as a collar on the women’s blouse that is inspired by the wing of an airplane, and pockets for passports and pens.
Here’s Delta’s new in-flight safey video, with special appearances by – the new uniforms: