Advertising

Snaps from the National Neon Sign Museum

On a recent road trip through Oregon’s Columbia River Gorge, the Stuck at the Airport museum reporter came upon the National Neon Sign Museum in the charming town of The Dalles, Oregon.

Unfortunately, the museum was closed the day were were in town. Fortunately, museum director David Benko answered the phone when we called and agreed to open the museum for a special tour.

Benko is a longtime neon sign collector, a neon expert, and a skilled neon sign designer who has amassed more than 300 neon signs as well as a vast collection of artifacts related to the invention of neon and its evolution as an advertising tool.

He’s turned the Elks Temple in The Dalles into a neon sign shrine, with a movie theater for showing films about neon; an exhibit devoted to Georges Claude, the French engineer who invented neon tubing; rooms filled with brightly lit neon advertising signs; and an event space designed to look like a small town Main Street in the era when every shop had a neon sign.

This one’s a winner and a great reason to plan a trip to The Dalles, Oregon.