The summer Olympics in Brazil don’t kick off until August, but United Airlines – which has been flying Team USA athletes to training events and competitions for more than 35 – has a new Team USA-themed safety video ready to spring into action on May 1.
The video features appearances by star athletes including decathlon champion Ashton Eaton, swimmer Missy Franklin and others who will compete in gymnastics, weightlifting, soccer, basketball, swimming and other Olympic events, as well as (very) fleeting glimpses of Nessie the Sea Monster and the llama from previous videos.
On a special Team USA section of the United Hub website, fans can also view behind-the-scenes footage, photos and interviews taken during the making of the new video and watch a short video filled with travel and packing tips offered by United crewmembers and athletes. Ashton Eaton is a fan of packing cubes, Missy Franklin is, not surprisingly, a big advocate for staying hydrated, and trampoline athlete Logan Dooley’s favorite packing method evidently involves shoving everything into a suitcase and sitting on it until it can be zipped.
Given the wacky one-upmanship airlines are into these days with their safety videos, it’s refreshing to see one airline resort to a cool use of art and animation.
KLM called on the Delft Blue artists to help make a new safety video that will be shown on intercontinental flights starting November 1.
To make the film the safety instructions were translated into a series of Delft Blue-style illustrations, which were sent to a digital animator, who turned them into the series of images that would end up in the animated video. Those images were painted onto more than a thousand Delft Blue tiles and photographed using the stop the stop-motion technique to create the video.
This short film shows that process.
KLM has a long history with the Delft Blue design. Since 1952 the airline has been giving out miniature Delftware houses to World Business Class passengers on intercontinental flights.
The Delft Blue miniature houses are copies of real houses from throughout the Netherlands and the collection now includes 96 models.