The end is near for separation between Virgin America & Alaska Airlines

The end is near. For most all outward appearances of Virgin America.

Alaska Airlines, which has spent the past 18 months folding Virgin America into Alaska’s operations, wrote to customers yesterday to let them know that, starting April 25:

  • There will be only one website (alaskaair.com) for all check-ins.
  • There will be only only mobile app (Alaska’s).
  • There will be one call center (Alaska’s).
  • And there we be only Alaska flight numbers.

At the airport, all check-ins for flights operated by the company will take place at Alaska’s ticket counters and kiosks.

The final switchover will take place on the night of April 24, says Alaska:

“We’ll complete physical changes at 29 airports around the U.S. and Mexico that are served by both Alaska and Virgin America. The only branding and signage will now be for Alaska Airlines. Signs and screens will all change to Alaska branding at curbside locations, lobbies, ticket counters, gates and baggage areas. While there will be some Virgin America painted aircraft still flying for a period of time after April 25, tickets will be sold only under the Alaska name.”

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