Last week Icelandair tried something new: an 11-hour immersive theater production that took place on a flight from London to New York, with an on-the-ground bonus performance during a short layover in Reykjavik.
I got to ride along.
The cast was a mix of professional actors from the London theater group, Gideon Reeling, and real airline employees, including pilots, engineers, accountants, ground workers and cabin crew, who had volunteered to attend a special stage school.
The characters ranged from film stars and flight attendants from various decades to a perky party planner, a stone-faced volcanologist, a ram farmer and a pair of barefoot, beaded hippies. And the plot was built around Icelandair’s 80-year history, its can-do philosophy and themes of empowerment for women.
The show – such as it was – took place on board, as the characters mingled with passengers, telling stories about their role in what turned out to be a kooky and somewhat complicated family all headed to a party for Edda who (spoiler alert…) never appeared.
I’m finishing up a story for NBC News about the event, but here are some snaps from the flight.