It’s getting harder and harder to snag a spot in the group of passengers that boards the airplane early, but during the 2017 football season Alaska Airlines is once again offering that perk to passengers departing from Seattle-Tacoma International Airport who are wearing the number 3 football jersey worn by Russell Wilson, the Seattle Seahawks quarterback who serves as the carrier’s “Chief Football Officer.”

The perk started earlier this month, with the Seahawk’s first pre-season game, and will continue through the end of the regular season.

So dress accordingly.

This is Russell Wilson’s fifth year as Alaska’s Chief Football Officer  and as part of his duties Wilson helps the airline support youth and education programs and various charities, including the Seattle Children’s Hospital Foundation, Strong Against Cancer and Wilson’s Why Not You Foundation.

Wilson also appears in some commercials for Alaska Airlines. Here are a couple of the corny-but-cute latest, featuring Russell Wilson as a talk-show host.

Thanks for visiting Stuck at the Airport. Subscribe to get daily travel tidbits. And follow me on Twitter at @hbaskas and Instagram.