Last year, social media-savvy KLM Royal Dutch Airlines was the first airline outside the US to start offering customers flight info service via Facebook’s Messenger and now 10 percent of all bookings on KLM are confirmed this way and 15 percent of all online boarding passes KLM issues are delivered via Messenger.
KLM counts that as success so now the carrier says it is the first to roll out delivery of flight info – including booking confirmation, check-in notification, boarding passes and flight status updates – via Twitter and WeChat, the social media tool popular in China.
“The world is becoming more digital. And as a company with 98 years of history, we feel we should continue to be pioneers in innovation and embrace new technology as we did with Facebook,” Pieter Elbers, KLM President and CEO told StuckatTheAirport.com.
He said while Twitter is an important communication tool, WeChat is crucial for KLM to embrace as, after the US, China is KLM’s second largest market outside Europe.