Hawaiian Airlines livery and logo get a refresh

 

 

A330_TunnelsBeach_4C.jpg

Hawaiian Airlines updated a refreshed logo and livery – showing off the new artwork on a Boeing 717 jet at Honolulu International Airport on Monday, which was – appropriately enough – Lei Day, an annual celebration of Hawaiian culture.

The new livery (shown on an A330 in the mock-up above) raises, just a bit, the prominence of Pualani (Flower of the Sky) – the woman whose face is seen on the airplane tails – and adds a silver lei that wraps around the body of the aircraft.

Old and new Pualani images are below:

 

More than 50 planes in the Hawaiian Airlines fleet will eventually feature the new design.

This short video is a nice description of the meaning of Pualiani and how the airline approached updating the images – making them ‘more Hawaiian.’

 

 

 

 

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